Performance Marketing Specialist

2 weeks ago

Depok, Indonesia Flip.id Full time

About Flip

Rafi, Luqman, and Anjar, who were college friends in Universitas Indonesia, started Flip as a project in 2015 to transfer payments to each other at a fraction of what banks would charge them. They are pioneers in the Indonesian market, with their technology now helping millions of Indonesians, both individuals and businesses, carry out bank-to-bank money transfers through a reliable and seamless app.

After seven years of operations, Flip has helped Indonesians transfer money worth several trillions of rupiah and has received double-digit funding from respectable investors such as Sequoia India, Insight Partner, and Insignia. Flip’s ultimate mission is to give Indonesians access to one of the most progressive and fairest financial services in the world.

At Flip, we always strive to provide the fairest place for you to work, learn, and grow with talented and fun people in various opportunities to advance your career and get fair rewards. We believe that we have to treat employees, customers, and all stakeholders fairly and respectfully. Fair treatment for employees means we establish clear goals, facilitate our employees to achieve them, and value their contribution to the company with equitable benefits.

**What You Will Do**:
Plan, execute, deliver insights, and own the paid media strategy for B2C campaigns.

Handle ad operations for social media and PPC channels.

Work together with the creative team to produce high-performing contents for digital ads.

Drive experimentations on ad optimization to achieve business metrics.

Ensure robust tracking for performance campaigns.

Track all performance marketing KPIs and provide actionable insights for improvement and growth.

Work together with key stakeholders, including digital marketing, brand marketing, and product marketing team to ensure the delivery of business objectives.

Maintain up-to-date knowledge of the best practices, strategies, offerings in social media and PPC, competitive landscape and any new opportunities.
A Bachelor’s / Master's or an equivalent degree from a reputable university.

Able to write and speak English fluently.

2-4 years of work experience as a Performance Marketing, Paid Advertising, Digital Marketing or similar role in a fintech/e-commerce/agency company is preferred.

Familiar with the best practices in paid advertising.

Ability to break down complex problems, and identify use cases and solutions while working in an agile environment by utilizing a data-driven approach.

High attention to detail, ability to insist on high standards, and proven ability to manage multiple, competing priorities simultaneously.

Strong communication, listening, interpersonal, influencing, and negotiation skills; ability to convey important messages in a clear and compelling manner.

Go-getter attitude that resonates with extreme ownership and accountability.

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