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Performance Marketing Manager

3 weeks ago

Badung, Indonesia High and Low Headhunters Full time

One of the pioneers of exclusive property development and luxury hospitality in Bali is looking for a Performance Marketing Manager to join their team immediately.

**Requirements**:

- Minimum three years of experience in performance marketing, digital advertising, and lead generation.
- Proven track record in high-ticket lead generation (real estate, investment properties, luxury resorts).
- Expertise in Meta Ads & Google Ads, including budget scaling and bid management.
- Deep understanding of audience segmentation, retargeting, and multi-touch attribution.
- Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking tools.
- Strong analytical & strategic mindset—must know how to translate marketing data into revenue growth.
- Familiarity with Conversion Rate Optimisation techniques & landing page testing.
- Experience integrating campaigns with CRM & sales automation platforms (Salesforce).

**Responsibilities**:

- Develop and execute high-converting Meta Ads and Google Ads campaigns tailored for real estate, resort investments, and high-ticket buyers.
- Optimise ad spend for maximum ROAS, adjusting bids, budgets, and audience segments in real-time.
- Build and manage custom audiences & lookalike audiences, ensuring targeted, high-intent leads.
- A/B test creatives, messaging, and landing pages to continuously improve conversion rates.
- Implement retargeting and remarketing strategies to nurture leads and push them further down the funnel.
- Balance performance marketing strategies with brand-building efforts to ensure long-term engagement and visibility.
- Own the full digital acquisition funnel, from ad clicks to lead conversions.
- Collaborate closely with the sales and CRM teams to optimise lead handoff and conversion rates.
- Implement landing page optimisation & CRO strategies to maximise paid traffic efficiency.
- Develop data-driven customer journey maps to nurture leads and shorten the sales cycle.
- Optimise on-site and technical SEO to improve organic traffic for high-intent real estate buyers.
- Conduct keyword research, competitor analysis, and link-building strategies to boost search rankings.
- Ensure paid and organic efforts align for consistent brand visibility and lead acquisition.
- Work closely with a team of creatives to develop compelling ad creatives, landing pages, and marketing materials that drive engagement and conversions.
- Ensure all content aligns with brand messaging and audience targeting strategies.
- Provide creative direction and feedback based on campaign performance and audience insights.
- Track and analyse conversion metrics to refine campaign performance
- Provide weekly and monthly data-driven reports with actionable insights.
- Stay ahead of Meta & Google Ads algorithm updates and adjust strategies accordingly.

**Benefits**:
Salary according to experience + Bonuses

BPJS