Senior Copywriter
1 week ago
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
**Senior Copywriter (Indonesia)**
Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We are looking for a dynamic individual to join an exciting project we’ve embarked on with our client, a leading entertainment brand.
As a Senior Copywriter, you will ideate, craft and pen dazzling and capturing copy to reach and ideally move, engage and nurture a diverse group of audiences in the Indonesian market, bringing the client’s brand to life while striving to build brand love, and a sense of community.
You are a storyteller and a story maker using different mediums and will be a fierce guardian and brand custodian through our tone of voice and when representing the client’s one.
- **_Please share with us your portfolio to be considered for the role._**
Role:
- You will be responsible for creating copy and interpreting briefs, from research and ideation to the final expression.
- You are also expected to also flex your copywriting expertise to support digital marketing initiatives and brand campaign efforts across functions.
- You will be a key pillar within a content team and is comfortable with leading brainstorms for original creative campaigns with your partner-in-crime from the art and marketing department.
- You will be a vocal advocate for the newest and boldest trends in copywriting and creativity; and will be tasked to share experiences and learnings to stimulate collective growth.
- Plan and pen always-on digital/social media editorial content in line with existing content strategy for the existing and upcoming social channels and other marketing mediums
- Localise and nuance global/regional campaigns through copy for increased local relevance.
- Partner with designers to produce visuals that are social-by-design.
- Ideate creative campaigns and executions for heat moments and product launches.
- Proactive finessing and optimisation of copy to improve social content performance.
- Lead internal sharing on creativity, copywriting and social content best practices; and champion creative excellence.
- Coordinate communication across a range of regional stakeholders in a matrix organisation.
You:
- 8+ years of copywriting experience, with prior experience and a proven track record for top brands, preferably with a mix of in-house and agency creative production experience
- Passionate about all things content marketing, content creation, social and creative
- Ability to work autonomously with a self-starter attitude in a start-up-like environment.
- Strong project management skills, and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in Bahasa Indonesia to support local projects.
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