SEO/aso Specialist

2 weeks ago

Jakarta, Indonesia Pluang Full time

Jakarta, Jakarta Raya, Indonesia

Marketing

Full Time

Description

**Role Overview**
- SEO/ASO Specialist will be responsible for managing overall organic marketing pull to drive business performance with maximum ROI. This involves optimizing related pages to reach the best rank, analyzing data to deliver marketing insights, learning about user behavior, fixing and monitoring any campaigns related to SEO and ASO techniques.

**Job Requirements**
- Minimum of 3+ years SEO and ASO experience
- Experience in using SEO and ASO tools such as Screaming Frog, AHREFS, AWR, AppTweak, and SEMrush
- Understands Google Analytics and Google Search Console metrics
- Solid knowledge of search engine spider, crawl and indexing process, while understanding the importance of XML sitemaps, robots.txt files, status code errors fix
- Strong familiarity with the web development process, including the important points at which SEO/ASO must be considered
- Demonstrates a hunger to stay abreast of the latest industry developments and create reports on how changes will impact the search for all parts of the business
- Technical SEO and ASO knowledge is a must
- Excellent communication in English, stakeholder management, and problem-solving skills. Strong drive to make things happen and influence others.
- Growth mindset to always go the extra mile in learning and upgrading yourself.
- Ability to be agile and flexible in adapting to a dynamic environment.
- Interest in the investment or financial sector is a plus

**Responsibilities**:

- Develop and implement effective SEO strategies to improve organic traffic, search ranking, and maximize ROI
- Develop and implement effective ASO strategies to improve organic traffic to the app or play store, search ranking and maximize ROI and improve conversion rate
- Use a variety of tools, competitive research, and other methods to discover optimal keyword targets needed for marketing, product, and other teams. Identify opportunities to increase organic search from images and videos, establishing best practices to do that across all areas of business
- Work closely with other marketing counterparts/vendors to oversee SEO campaigns which include technical auditing and onsite implementation, link outreach, and content development
- Work with other teams such as content managers, writers, and consumer marketing
- managers to identify new opportunities to bring in organic traffic
- Analyze backlinks strategy quarterly, 404s, incorrect redirects, or opportunities for competitive improvement. Replace outdated, toxic, or dropped off links.
- Identify opportunities for organic growth, through SEO/ASO optimization, in all areas of the business and
- work closely with respected product managers to build hypotheses and implement successful tests
- Understand metrics and KPIs and continually suggest optimizations to improve performance
- Establish best practices for site navigation, breadcrumbing, internal links, and HTML sitemaps
- Prepare SEO and ASO reports on a weekly, fortnightly and monthly basis to be shared with internal stakeholders, audit team efforts, prepare competitive analysis and identify areas for improvement.

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