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Consumer Insights Lead

2 weeks ago

Jakarta, Indonesia PepsiCo Full time

**Responsibilities**
**1. Strategic Leadership and commercial thinking to Drive Growth**:

- Responsible for enabling the development of disruptive, differentiated Brand, communication and activation solutions company portfolio based on deep consumer, category, competition understanding.
- Lead development of key brand growth initiatives to deliver the company Business targets.

**2. Brand / Product Innovation and Commercialisation**:
Partner closely with the Commercial and category teams by providing marketplace and consumer Insights that shape the development of portfolio, brand and innovation strategies. Enable agile, differentiation innovation thinking anchored in Insights

**3. Advertising, Creative Development & Consumer Promotions **:Ability to decode deep cultural, human, category tensions / drivers that guides development of strong Brand positioning and communication platforms. Partners with category teams to build differentiated engagement models for brands.

**4. Joint Business Planning **:Partner with commercial and category teams to develop compelling customer Joint-business plans to unlock category growth

**5. Insights**:

- Synthesise data across multiple sources (Consumer, Company, Competitor, Customer and external) to guide Insights driven Strategies for growth. Develop frameworks and tools to enable Trend spotting across consumers, category, Competition and Identify the most critical micro and macro trends that signal future growth.
- Setting the research agenda, designing and approving research to answer business issues, managing ongoing tracking, the research budget, and the relationships with research suppliers.
- Leads and plans all consumer research and the selection and management of insights Partners.
- Ensure all consumer and market knowledge is distilled into clear, actionable summaries and implications and is communicated widely, frequently and persuasively

**Qualifications**
- Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating Insights and Foresights
- Ability to decode deep consumer understanding through Empathy, Semiotics, Human Insights
- Ability to triangulate Machine learning with Human Insights towards Trend Spotting
- Commercial thinking mindset and proven results on translating insights into action
- Good presentation and story telling capability
- Strong Influencing skill, Stakeholder management skills
- Advance in multi tasking skill & work well under pressure
- At least 10 yrs of proven functional experience
- Commercial Savvy - ability to work with senior team & challenge/ partner with them in strategic decision.