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Social Media Lead

2 weeks ago

Jakarta, Indonesia Kasual Full time

**Kasual** is the first modern e-commerce experience in Indonesia that combines daily wear functionally with personal customization. Kasual is a fun and exciting place to work, a next-gen DNVB company disrupting the fashion industry through beautiful design, innovative features, and a business model that allows us to offer better alternatives to customers than traditional retails.

**What You Will Do**

Manage, and develop the social media, content, and production team

Development of social media content and schedule, e.g. posts, videos, competitions etc., with the objectives of driving brand awareness, online reputation, engagement and conversions

Execution of our social media content across the different channels

Promote content through social advertising

Tracking of the success of our social media campaigns, including the use of our tools and systems

Collaborate with cross-functional teams within Marketing and beyond, e.g. Campaigns, Business Development, Operations, Product Development etc.

Stay abreast with the latest social media best practices and technologies, be it from internal or external avenues

Collaborate with industry professionals, celebrities, and influencers, to drive the team’s and company’s objectives

**Requirements**:
3-5 years working experience with social media

Bachelor’s degree from a reputable local or overseas university

Good time-management skills

Experience in leading a team

Excellent knowledge of Facebook, Instagram, YouTube, Twitter, and other social media best practices

Great interpersonal and communication skills

Good understanding of social media KPIs (Key Performance Indicator)