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Groupm Manager, Social Buying

3 weeks ago

Jakarta, Indonesia GroupM Full time

**Overview of the Job**

The GroupM Services team adopts a collaborative and customer-centric approach in delivering high value and innovative solutions for GroupM Agencies (Mindshare, Wavemaker, Mediacom) and their clients, including the activation and execution of dynamic media campaigns.

The
**Social Buying Manager** contributes to or leads a team in GroupM that executes the Paid Social media/advertising campaigns for clients across GroupM Agencies (Mindshare, Wavemaker, Mediacom). Minimum 2 years experience (for Executive level) or minimum 3 years experience (for Manager level) in Digital/Social Marketing with knowledge and experience on Paid Social platforms including Facebook Business Manager.
**Reporting of the role**

Partner Social

**GroupM Responsibilities**
The GroupM team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.
- Ensure solid team’s understanding of brand, deliverables and campaign KPIs for all GroupM Agencies’ clients in their portfolio Ensure team understanding of media behaviors and how the target audience interacts with Social touchpoints (i.e. Google, Facebook, LinkedIn, Twitter)
- Proactively identify opportunities to improve and enhance clients’ campaigns and advice GroupM Agency accordingly
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
- Ensure team understanding and compliance with finance process (optimization requirements and schedule updates), GroupM policies and procedures
- Facilitate cross-functional collaboration by demonstrate openness to new ideas and interest in learning from colleagues with different expertise.
- Incentivize and facilitate sharing of good practices and knowledge of new trends, channels and technologies across Social activation

**Individual Responsibilities**
- Independently plan (create media schedule) full funnel planning tactics for Social activation (i.e. awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms (Core platforms: Facebook, LinkedIn, Twitter are required; Additional platforms such as LINE, TikTok, Snapchat, Pinterest is highly recommended)
- Lead and implement Social campaign activities of established local and global brands across multiple industries
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Attain Facebook Blueprint Planner and Buyer certifications
- Attain Twitter Flight School Badges
- Manage a cluster team and be responsible for team coaching and day-to-day supervision
- Any other project or tasks as assigned from time to time

**Mandatory Qualification and Skills**
- Minimum of 2 years of experience in Digital/Social Marketing or relevant industry
- Manager level: At least 1 year in managing people demonstrated by ability to drive people towards joint goals, mentor, coach and motivate them as well as hold them accountable for their results.
- Knowledge and experience in on Paid Social platforms including inherent knowledge of Facebook Business Manager and Twitter Ad Manager is a requirement
- Long term commitment to personal and company growth
- Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
- Meticulous attention to detail and effective communication skills
- Able to efficiently prioritize and delegate tasks in a fast-changing environment
- Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment

**Desired Knowledge, Skills, and Attitude**
- Strong analytical, problem solving and time management skills
- Creative and a good team player
- Knowledge of digital marketing preferred
- Detail orientation and well-organized
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
- Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints
- Relationship skills and aware and respectful of diversities

**About GroupM Indonesia**

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. It’s increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of