Brand Communication Specialist
2 weeks ago
**Key Responsibilities**:
- Research important dates, trends, and competitor activities for comprehensive social media strategies
- Create content calendars for LinkedIn and Blog, write copy, curate references, and manage A/B testing to optimize channels performance
- Oversee the end-to-end content creation process including ideation, production, and distribution across the channels
- Coordinate content delivery for press releases and ensure timely posting.
- Plan and manage content to fulfil compliance, inclusivity, and literacy requirements.
- Actively collaborate with internal teams (product and customer service) to brainstorm and develop innovative ideas that drive business objectives and foster brand growth.
- Manage paid social media campaigns and track ROI for ongoing improvements.
**Requirements**:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience as a Brand Communication Specialist or in a related role, with a proven track record of managing social media and Brand campaign successfully.
- Strong understanding of SEO practices and content marketing for LinkedIn will be a plus
- Excellent writing and editing skills for copywriting and content creation.
- Experience in conducting performance analysis and utilizing insights to refine strategies.
- Proactive and self-motivated with a passion for digital marketing and trends.
- Strong organizational and project management skills.
Application Question(s):
- What is your salary expectation?
- How many days needed for your notice period?
**Education**:
- S1 (preferred)
**Experience**:
- Brand Communication Specialist: 2 years (preferred)
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