Pr & Advocacy Manager
1 week ago
A pivotal role in the delivery of The Body Shop Indonesia external communications & activism strategy, the PR & Advocacy Manager brings The Body Shop personality/ Brand purpose to life through the creation and delivery of impactful PR and advocacy campaigns that capture the imagination of media and influencers resulting in increased visibility (on and off line) and brand desirability to support the overall business objective of driving customer acquisition.
**What success looks like for this role**:
Because of your ideas, strategic thinking, and excellent execution, The Body Shop Indonesia is the talk of the town whether it comes to our products, brand, and activism.
**Responsibilities**:
Lead The Body Shop Indonesia’s PR strategy supporting the overall brand communications strategy.
Lead successful activations of new and hero products, as well as core brand values and campaigns (purpose-driven activities) in collaboration with our Activism team.
Work with internal and external stakeholders to identify and sell-in pro-active stories to generate positive coverage including those that support the wider business objectives.
Manage and develop strong press contacts with national, mainstream, niche, and online titles across a wide range of topics including beauty, retail, business, and environment to support the generation of both product placement and brand features.
Responsible for overseeing all PR agencies supporting overall communication objectives.
Develop and execute influencer communication strategies across paid & earned to drive brand advocacy.
Lead our influencer strategy using industry insights to inform and build annual plan, identify suitable talent and cultivate strong relationships with influencers and thought leaders to build a diverse network of social content creators sharing engaged, and empower conversations which delivers long-term brand value by converting them into a scalable brand advocacy community.
Negotiate campaign and brand deals with influencers including annual collaborations and paid partnerships.
Create strategy and execution plans across macro, micro, and nano influencers and manage always-on programs related to those.
Responsible for overseeing talent agencies supporting overall communication objectives.
Track all project costs ensuring within forecasted budget.
Manage evaluation and identify opportunities.
Analyze activity and provide post event/ campaign evaluation against set KPIs.
Work closely with key stakeholders to obtain data driven insights to understand impact and success of events/ campaigns.
Recommend and utilise measuring / monitoring tools to track and evaluate performance and effectiveness of individual campaigns and impact.
Translate analytic data into insights and recommendations to optimise future campaigns in generating maximum results. Support the commercial rhythm, and act with pace to respond to market conditions.
Manage, motivate, and lead a PR executive. Day to day responsibilities include setting of goals, support and feedback on projects and oversight of output. Long term responsibilities include training, guidance, and career development.
The role reports to the Senior Brand & Communications Strategy Manager and sits within our Customer Experience department.
Bachelor’s or Master’s Degree in Communication, Public Relation or equivalent
6+ years of sound PR experience with a proven background either in-house or agency
Strong media and influencer contacts within the beauty and business retail industry in Indonesia
Experience in a similar large complex multi-site retailer/FMCG (beauty/toiletries industry strongly preferred)
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