Activation & Community Engagement Manager
1 week ago
Formulate event marketing plan for the entire year, including corporate event, marketing partnership and activation plan, sponsorship, digital event strategy, and budget planning to support business growth, to drive awareness, sales leads and customer engagement.
Create strategic proposals of each event activations, both online and offline with the main objective to produce good quality leads and better leads conversion.
Make sure leads generated from conducted events are well executed and resulted in business origination.
Collaborate with third party to create impactful marketing activities that are relevant with Investree’s customer segmentation to acquire new registered customers.
Monitor the implementation of pre-event promotional and post-event follow ups by liaising with other Directorates/departments; Sales, Products, Data Analytics and Customer Service.
Event Promotions, through social media campaign planning to support event & activation - to be implemented in all Investree’s social media assets to ensure better event’s take-up rate, engagement and conversation rates
Lead activities and productions with external third parties such as agencies, event organizers and related vendors.
Stock management for merchandises, including pitching vendors, budgeting, and stock opname report.
Liaise with other Departments to support corporate OKR completions i.e : employee branding with Human Capital Department, and CSR activities with Corporate Communications.
Collaborate with internal teams; designers, marketing, products, data analytics and support/finance.
Maintain a positive corporate image ensures high quality and well represented outputs.
Monthly progress tracking and analysis, provide recommendation and report achievement of all activities.
Ensure Investree’s brand guideline is well implemented across collateral, layout, and online materials & Ensure each visual produced is high quality and well represented.
Bachelor's Degree from Communication, Economics, International Relation, Management
Good public speaking
Motivated by results and strives to exceed expectations
Ability to think outside-the-box
Excellent writing, editing and proofing skills
Self-motivated, self-managed, ability to collaborate and work independently
Enthusiastic work ethic with the ability to prioritise/deal with large workload fluctuations and work well under pressure
Having banking / financial services experience is a plus.
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