Social Media Specialist
6 days ago
**About us**:
The Cakap Group is a hospitality management and restaurant consulting firm based in Indonesia. We specialize in providing the essential foundation and expert guidance necessary for astute startup investors to transform their visionary concepts into thriving and lucrative businesses.
As we continue to grow, we are looking for a talented **Social Media Specialist** who can elevate our digital presence and strengthen our branding strategies.
**Key Responsibilities**:
- Develop and execute engaging **social media strategies** aligned with the brand's vision and business goals.
- Create high-quality, eye-catching content (visuals, captions, and campaigns) across all platforms (Instagram, Facebook, TikTok, etc.).
- Oversee social media accounts: scheduling posts, engaging with audiences, and analyzing performance.
- Collaborate with the marketing and creative teams to implement branding guidelines and maintain brand consistency.
- Monitor trends in social media, hospitality, and branding to keep content fresh and relevant.
- Engage with influencers, partners, and audiences to increase brand visibility.
- Analyze key performance metrics and prepare reports to improve strategies and engagement.
**Requirements**:
- High proficiency in professional English (both written and spoken).
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- Proven experience as a Social Media Specialist, Digital Marketer, or similar role (hospitality background preferred).
- Strong understanding of branding and how to communicate brand identity effectively.
- Sociable, outgoing, and trendy with a strong understanding of current trends.
- Excellent copywriting skills with the ability to craft compelling captions and content.
- Ability to create engaging, creative, and professional content.
**Benefits**:
- BPJS & THR
- Public Holidays & Annual Leave
- Paid Overtime
**Education**:
- S1 (preferred)
**Experience**:
- Social Media: 1 year (preferred)
**Language**:
- English (required)
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