Marketing Manager
2 weeks ago
**Deskripsi Pekerjaan**
Tugas:
- Mengembangkan dan menerapkan strategi branding produk, mulai dari segmentasi pasar, penentuan harga, riset pemasaran, penentuan posisi produk
- Mengembangkan & memastikan strategi marketing sejalan dengan tujuan perusahaan
- Membuat, mengontrol, dan mengevaluasi budget marketing & promosi
- Merencanakan, melaksanakan & mengevaluasi promosi Above the Line (ATL) & Below the Line (BTL)
- Memanage semua channel komunikasi, termasuk sosial media & channel offline
- Membuat, menjalankan, mengawasi dan mengevaluasi perencanaan struktur harga dari harga eceran tertinggi/harga end product ke customer, hingga ke HPP pabrik dengan perhitungan margin yang dapat dipertanggungjawabkan
Kualifikasi:
- **Minimal 5 tahun pengalaman sebagai Marketing Manager di bidang branding / marketing di perusahaan manufaktur makanan atau FMCG**:
- Expert dalam melakukan strategy, pricing, segmenting, targeting, positioning, forecasting, promoting, distributing, monitoring & advertising
- Pernah memiliki pengalaman kerja di kantor Head Office/Head Quarters/Kantor Pusat
- Memahami digital marketing, SEO, SEM, social media, campaign, website, networking dll
- High and proven experience dalam berkomunikasi dan presentasi
- Mampu membuat peraturan, standar, sistem, program & business flow jangka panjang untuk marketing
- Loyal dan bersedia komitmen jangka panjang dengan perusahaan
Jenis Pekerjaan: Penuh Waktu
Gaji: Dari Rp14.000.000 per bulan
Pendidikan:
- S1 (Diutamakan)
Bahasa:
- English (Diutamakan)
- Indonesian (Diutamakan)
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