Senior Market Research Analyst

2 weeks ago

Jakarta, Indonesia GO-JEK Full time

**About the Role**

If you think you need more adrenaline dosage in your day to day life, but are also thrilled to enjoy the proud feeling of making others life easier, joining Gojek Research & Insight team could be your path As a Senior Market Research Analyst for the SEA market, you will be a part of a fast-paced team responsible for advising on survey setup, and providing analysis of the market, consumer behaviors, and brand performance, while maintaining a high level of quality assurance throughout each step of processes - you will also have the opportunity to develop a deep-dive custom analysis under the guidance of research leads.

Working alongside a broader team of brand marketing and creative strategists, your knowledge will help us to build go-to market strategy and communication plans which create meaningful relationships with our users.

**What You Will Do**:

- Use statistical software (SPSS, SAS, R, etc), google workspace (gsheet) or microsoft excel to uncover and evaluate consumer behaviors as well as assist more junior team members in running statistical analysis
Create and deliver both formal and informal analysis report for our main stakeholders; marketing, media, strategy & planning, and growth team
- Triangulate survey results with secondary researches and collaboration with other researcher and data science colleagues
- Decide on the correct analytic approaches to measure market performance and evaluate question selection/wording
- Investigate/raise when issues are discovered and proactively work with third party agency or internal team to find the root cause and resolve them

**What You Will Need**:

- Extensive experience in planning and executing quantitative research (e.g: questionnaires building, sampling design, weighting methods, statistical analysis)
- Advanced knowledge in statistical analysis, and skills in running SPSS or SAS
- Python, R, coding experiences would be preferred
- Advanced understanding in brand health tracking and social media listening
- Enjoy being hands-on with data and analysis
- Excellent analytical thinking and creative approach dealing with problems
- Ability to present data findings in an easy to understand manner to internal team less familiar with statistical techniques
- Passion about consumer and brand and have at least 4 years research experience with some knowledge mainly on Brand Value Proposition, Brand Health Tracking, Segmentation & Concept test

**About the Team**

Gojek Research & Insights team has 80+ researchers spread across multiple products and countries. Our very own Market Insight team consists of 2 researchers in ID & VN. We are committed to ensure that user insights are always at the heart of marketing communication and product experiences, through collaboration with the brand, creative and design team.

Should you have a question about what users are doing in the Gojek app, we are your people As a multidisciplinary team, we are working to deliver insights and recommendations by ways of merging qualitative, quantitative, analytical, and business research, which will help guide Gojek’s brand or communication decisions.

Outside of work, you’d find us doing various different things. We are made up of gardeners, sweets hunters, football ultras, manga geeks and binge-watchers. With WFH becoming more normalized, you best believe we’ve been sharing our favorite ways to prioritize a healthy work-life balance at home.

**About Gojek**

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

**Our Mission**: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

**About GoTo Financial**

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution G

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