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Event and Marketing Manager

3 weeks ago

Jakarta, Indonesia Informa Markets Full time

Company Description
**PT Pamerindo Indonesia** is the leading trade fair organiser in Indonesia, established with the sole purpose of organising specialised trade exhibitions for the Indonesian market. The company has grown considerably and now regularly organises over 20 trade exhibitions in the following sectors: Beauty, Building & Construction, Electric & Power, Food & Hotel, Laboratory, Manufacturing, Mining, Plastics & Rubber, Oil & Gas sectors. Since its inception PT Pamerindo Indonesia has organised over 200 international trade exhibitions in Jakarta, Surabaya, and Bali.

**PT Pamerindo Indonesia** is part of Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, specialist digital content, and actionable data solutions.

**Job Description**:
**ROLE SUMMARY**:
This incumbent is responsible for designing and delivering the product / event experience for our customers in support of the Events Director. Through a strong understanding of market trends and customer needs he / she will develop the long-term Events design, through both responding to existing customer feedback and identifying new and innovative opportunities to improve the Events. He / she will lead the marketing and communications function for the shows. He / she will support the management of the P&L of an Event, managing marketing budgets, optimising campaign performance, and enhancing/discovering new strategies to effectively reach the target customer segments. Working alongside Sales, Marketing and Operations, the Events Manager will ensure all elements are aligned to create a successful Events. He / she will oversee the Events floorplan, managing the positioning and strategic decisions as the point of contact for all involved parties.

**PRINCIPAL DUTIES AND RESPONSIBILITIES**:

- Support the development of a Event’s strategy and direction, develop the overall annual marketing strategy and plans for event.
- Design the Event experience, ensuring a high level of delivery in support of the Event’s strategy and customer needs
- Develop and improve the customer experience at each Event, ensuring feedback is collated and incorporated
- Plan media & PR event, build and maintain relationship with industry leaders to strengthen the brand presence and drive business opportunities
- Develop the longer term Event design alongside the Events Director, using both customer feedback and innovative thought to develop and maintain the Brand as a market leader
- Support the Events Director in the management of the Brand P&L, including successful delivery of complementary products including conferences, seminar and exhibitor promotion campaigns
- Negotiate with venues and suppliers together with Operations and Procurement for Event specific requirements
- Build relationships with key customers to understand both specific and wider market needs, feeding trends / issues back into Event strategy
- Develop deep industry knowledge through personal relationships and market analysis
- Support the Events Director in overseeing the Events floorplan, managed by the Sales Operations team, escalating any strategic decisions where required

**Qualifications**:

- University Bachelor’s Degree / University of MICE, Marketing Management or Communications major
- 3 years’ management experience in a n Event Management team
- Significant experience in a developing brand and sales strategies with strong sales acumen
- Strong experience in managing relationships with international customers across various regions and cultures
- Verbal and Written English mandatory
- Ability to act as an independent, inspirational leader with charisma and energy
- Ability to develop relationships at senior levels and support the management of and interaction with high value customer accounts
- Ability to define a sales strategy and supporting campaigns to execute against a set of targets
- Experience of reporting, budgeting / forecasting and associated processes and policies
- Experience of building trusted internal relationships
- Strong communication and follow-through skills
- Ability to collaborate with multiple internal stakeholders and other functions to ensure successful implementation of a matrixed business model
- Required travel

Additional Information