Head of Employer Branding, Goto Financial
2 weeks ago
**About the role**
A distinct opportunity to join a well-known brand in SEAs Tech Startup. However, this person has the major responsibility to build a unique branding strategy to position the financial products/services under a specific business group. We are looking for a person who has the ability to build a strategy, using their creative juice in content writing, agency management, recruitment marketing initiatives, and campaigns to support their high growth. Are you ready to challenge yourself in building a high-performing branding team who can work in a fast-paced environment competing and leading the highly competitive fintech market? Then let's have a conversation.
**What you will do**:
- Lead employer branding initiatives for GoTo Financial; Partner with our recruitment and corporate communications teams to implement marketing programs to make GoTo Financial a destination employer across SEA
- Spearhead various employer branding projects to strengthen our talent acquisition capabilities and support our overall needs across recruiting operation
- Develop and manage the content strategy for recruiting with a specific focus on different channels - digital, mobile, etc
- Define and deliver objective branding metrics linking both business and marketing strategies
- Author and distribute jobs and career content on all recruiting-related company profiles and pages - including our career site, blog, social media profiles, and employer marketing sites
**What you will need**:
- At least 8-10 years of hands-on experience in employer branding, Talent Acquisition; Marketing, and/or advertising will be added advantage
- A commercially minded marketing leader with ownership of budgeting and planning
- Strong project management and ability to manage multiple campaigns, detail-oriented, understands the big picture
- Extremely comfortable with data and can harness it effectively to generate insights
- Brainstorm GoTo Group branding strategy with global branding, marketing, and recruiting functions
**About the team**
You will be part of an amazing Talent Acquisition team that is responsible to hire the best talent for Goto Group fintech arm, i.e. Goto Financial. The Employer Branding Team will act as a torch bearer who not just leads us in competing with the best in the industry but also sets up standards. This is a very close-knit group that ensures GTF’s employer branding. Being a part of this team, you will partner closely with our leaders to drive employer branding initiatives to establish GoTo Financial as an employer of choice.
**About Gojek**
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
**Our Mission**: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
**About GoTo Financial**
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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