Chief Marketing Strategist

4 days ago


Jakarta, Jakarta, Indonesia PT Wiratara Prima Full time

Job Overview

We are seeking a dynamic and strategic leader to head our marketing initiatives at PT Wiratara Prima. This role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, tenant engagement, and business growth in the commercial real estate industry.

Key Responsibilities:

  • Develop and Implement Marketing Strategies: Enhance brand positioning and increase visibility through innovative marketing campaigns.
  • Lead Digital and Traditional Marketing: Oversee social media, content marketing, event promotions, and collaborate with sales and leasing teams to drive tenant acquisition and retention strategies.
  • Manage Marketing Budget: Ensure cost-effective campaigns that deliver high ROI and maximize marketing efforts.
  • Analyze Market Trends: Optimize marketing efforts by analyzing market trends, competitor activities, and customer insights.
  • Build Relationships: Foster relationships with media partners, agencies, and key stakeholders to enhance marketing outcomes.
  • Create Marketing Materials: Oversee the creation of marketing materials, website content, and promotional assets that align with marketing strategies.
  • Plan Events: Plan and execute events, activations, and tenant engagement programs to enhance the building's community experience.
  • Monitor Performance: Track marketing performance through data analytics and provide regular reports to senior management.
  • Lead Marketing Team: Lead, mentor, and develop the marketing team to achieve departmental goals.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in commercial real estate, hospitality, or a related industry.
  • Strong understanding of digital marketing, branding, and customer engagement strategies.
  • Excellent leadership, communication, and project management skills.
  • Ability to work collaboratively across departments and with external partners.
  • Analytical mindset with a data-driven approach to decision-making.


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