Director of Communications
14 hours ago
Responsibilities
The Head of Marketing will be responsible for leading the marketing team in developing and executing strategic marketing plans to drive business growth and enhance brand presence.
This role requires a strong understanding of marketing principles, including brand management, digital marketing, product marketing, market research, and customer engagement.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies that align with the company's business objectives, growth targets, and brand positioning.
- Define and drive customer acquisition, engagement, and retention strategies to maximize market reach and customer loyalty.
- Establish key performance indicators (KPIs) to measure and optimize the effectiveness of marketing initiatives.
- Stay ahead of industry trends, competitor activities, and emerging technologies to maintain a competitive advantage.
Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- 7+ years of experience in marketing, with at least 3 years in a senior leadership role.
- Strong leadership and team management skills.
- Expertise in digital marketing, social media, SEO, SEM, and content marketing.
- Proficient in marketing analytics and tools.
- Excellent communication, project management, and strategic thinking abilities.
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