Content Strategist

4 weeks ago


Jakarta, Jakarta, Indonesia Cartrack Full time
About the Role

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries.

As a Copywriter, you will play a crucial role in shaping our brand's voice and messaging to drive innovation and efficiency.

Responsibilities
  • Understand the target audience to spark their interest and drive action.
  • Develop creative and engaging copy that resonates with the target audience.
  • Interpret creative direction and technical information and turn them into persuasive copy concepts.
  • Ideate and execute ideas from beginning to end in a fast-paced working environment.
  • Collaboration with all key stakeholders to ensure messages are strategically accurate.
  • Update and amend ad copy according to feedback.
  • Stay updated with current trends and incorporate them into content creation to ensure relevancy and freshness.
Qualifications and Skills
  • Have 1-3 years of experience in copywriting for SEO.
  • Demonstrate advanced knowledge and capabilities in digital ads.
  • Familiarity with AI-based and automation-based creative tools.
  • Strong writing skills: Able to write compelling and persuasive ad copy.
  • Critical thinking: Able to persuasively influence through storytelling.
  • Detail-oriented: Able to convey ideas and concepts to support creative pitches.
  • Creativity: Have a creative mindset to generate innovative ideas.
  • Adaptable: Able to take inspiration from trends and form ideas relevant to our offering.
  • Marketing and advertising knowledge: Have a good understanding of marketing and advertising principles.
  • Collaborative: Able to work closely with the marketing team to develop high-quality creative solutions.
  • Self-driven: Able to manage and complete projects under tight deadlines.
Compensation and Benefits

The estimated annual salary for this position is $65,000-$85,000 depending on experience.

You'll enjoy a comprehensive benefits package, including health insurance, retirement plan, and generous paid time off.


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