Strategic Partnership Lead
15 hours ago
The mGanik Group - PT Mganik Grup Mitra Indonesia is a dynamic and growing company that values innovation and collaboration. We are seeking a talented Public Image Specialist to join our team and help us achieve our goals.
In this role, you will be responsible for developing and implementing communication strategies to enhance our brand image and reputation. You will work closely with our internal teams to design and execute impactful events, campaigns, and community activities that strengthen our brand positioning and visibility.
- Main Responsibilities:
- Develop and implement communication strategies to enhance brand image and reputation.
- Build and maintain strong relationships with media partners to maximize exposure through earned media such as press releases, articles, and media coverage.
- Identify, establish, and manage strategic partnerships with KOLs, influencers, brand ambassadors, and other collaborators.
- Lead end-to-end partnership management, including negotiations, activation, and performance optimization.
- Plan and oversee joint campaigns, event collaborations, and media activations to align with brand strategies.
- Manage crisis communication to safeguard the company's reputation.
- Analyze partnership and earned media performance to provide actionable insights for improvement.
- Prepare regular reports on campaign outcomes, partner contributions, and ROI to inform senior management.
- Collaborate with internal teams to design and execute impactful events, campaigns, and community activities.
- Ensure high-quality collaborations that strengthen brand positioning and visibility.
Requirements:
- Bachelor's degree in Communication, Public Relations, Marketing, or a related field.
- 3-5 years of experience in public relations, partnership management, or brand communication.
- Proven expertise in managing KOLs, media relations, and influencer activations for integrated marketing campaigns.
- Strong skills in negotiation and drafting partnership agreements.
- Hands-on experience in executing event activations and joint campaigns with external partners.
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