Brand Marketing Lead

7 days ago


Bandung, West Java, Indonesia Evermos Full time
Evermos Job Opportunity

We are seeking a highly skilled Brand Marketing Lead to join our team. The successful candidate will be responsible for developing and implementing brand marketing strategies to enhance brand equity and market share.

About the Role
  • Lead 360-degree marketing campaigns, ensuring alignment across all channels (digital, ATL, BTL, trade marketing).
  • Monitor brand performance and adjust strategies based on market data and consumer insights.
Key Responsibilities
  • Work closely with R&D, sales, and supply chain teams to ensure product-market fit.
  • Develop and manage marketing budgets, ensuring cost efficiency and ROI-driven spending.
  • Analyze campaign performance and optimize spending based on key performance indicators.
  • Monitor market trends and competitive activities to maintain a competitive edge.
Requirements
  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 5-8 years of experience in brand management/product marketing; experience in an FMCG environment is a must.
  • Experience in leading a team.
  • Proven expertise in brand marketing strategy, consumer insights, and campaign execution.


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