Assistant Manager, Brand

1 week ago

Jakarta, Indonesia Grab Full time

Job Description:
Life at Grab:
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the team

We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in Indonesia. We’re guardians of the Grab positioning and brand voice; and are also responsible for campaigns/initiatives that build a consistent yet locally relevant brand in Indonesia

Get to know the role
- Support the Head Of Brand in strategic planning and implementation of Brand campaigns (Corporate brand campaign, GrabForgood) and promotional events (Thematic & Tactical) for the horizontal marketing team (OneGrab) and vertical marketing (GrabTransport/GrabExpress/GrOVO) and increase the value and performance of Grab Indonesia.
- Managing the execution of each Thematic/Tactical campaign and activities to ensure flawless brand presence and coordination. Responsible in achieving OKR and target of each campaign

The Day-to-Day Activities
- Responsible for developing marketing campaign strategies from unearthing the business and consumer insights, to development of campaign proposition, comms planning (go-to-market strategies), to overseeing the campaign’s execution and implementation.
- Oversee and manage end to end marketing campaign initiatives to ensure consistency with product line strategy, by working closely with the marketing team, marketing analytics, creative team, performance and social media team
- Collaborating with Horizontal (OneGrab) and Vertical marketing team: GrabForGood,GrabTransport, GrabExpress, GrOVO to translate the marketing objective into inspiring Creative brief for internal Creative team
- Coordinate across multiple teams to ensure smooth execution of campaigns - develop good relationship with internal & external stakeholders i.e. creative agency and production house
- Supporting the Head Of Brand in marketing quarterly planning and implementation of marketing campaign and promotional events for Grab products & services
- Responsible for measuring and reporting campaign performance, and assessing against goals (campaign OKR)
- Monitor market trends also research consumer markets & competitors’ activities to identify opportunities and key issues to drive action out of it.
- Ensure adherence towards vertical marketing team operating budget: coordinate to manage specific marketing budget by timeline and activities
- Analyzed how our brand is positioned in the market and crystalise targeted consumer insights

The Must-Haves
- Bachelor degree with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration
- Min 5 years of relevant experience in developing integrated marketing strategizing and managing campaigns
- Comfortable with planning, executing and tracking marketing campaigns (ATL, BTL, Digital)
- Preferable to have experience as a strategic Planner in agency background and/or similar role in e-commerce/tech industry
- Exposure in digital marketing will be a plus
- Have a good eye and taste on visual communication design
- Resourceful and creative: can develop creative, innovative ideas for brand marketing through different channels to reach, engage and grow the Grab community
- Highly detail-oriented: Ensure the quality of all Branding materials and communications; and budget management for specific project
- Ability to adapt to change easily, show flexibility, prioritization, with excellent time management skills
- Goal and results oriented, comfortable in working under fast paced environment, have positive attitude towards challenges

Our Commitment:
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.

About Grab

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries

Join us today to drive Southeast Asia forward, together.

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