Growth Specialist

24 hours ago


Jakarta, Indonesia SehatQ Full time

Develop tailored web/app dashboard to monitor growth performances.

Owner of web/app analytics (Google Analytics, Google AdWords, Google Data Studio, Supermetrics) who is able to make effective use of and extract insights from these tools.

Coordinate with relevant parties to execute ideas leading to an improvement of traffic and engagement

Coordinate with Marketing & Communications Specialist to optimize media spend.

Conduct research & analysis as required by the Marketing Manager to provide actionable insights for the purpose of data-driven decisions.

Design, execute, and maintain focused Pay Per Click & Paid Social campaigns

Conduct Thorough Keyword Analysis

Continually optimize new & existing PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance

Compile weekly and monthly PPC & Paid Social Reports for stakeholders with comments based on data insights and analysis of campaign performance.
Key Qualifications

**Educational Background**: Min bachelor’s degree with a preference in Economics, Statistics, Mathematics, Marketing, Business & Management/MBA, Computer Science

**Work experience desired**: 3 or more years of experience as digital growth / paid media in a combination of the following areas: Consulting, Research, Corporate Strategy, Banking, Private Equity, Digital Marketing

**Mandatory skills & knowledge**:
Familiar with web/app analytics and ads manager tools (e.g. like Google Analytics, Google Search Console, FB Ads Manager, LinkedIn, Supermetrics, Appsflyer) Proficient user of research tools e.g. Excel, Tableau, etc.

Structured and analytical - able to translate from analysis to relevant insights, and follow up on execution with relevant parties.

Have a growth mindset, highly curiosity to solve problems, self motivated and leadership experience with excellent communication skills, both written and verbal.

Ability to work well with colleagues from different functions (inter-division and external division) especially with campaign specialist, engineering and product teams.

Basic knowledge of organic search optimization techniques.

Fluency in both written and spoken English and Bahasa Indonesia.


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