Content Marketing Specialist

6 days ago


Jakarta, Indonesia SHOPLINE Full time

Responsible for researching, planning and execution of content across a variety of digital channels including, website, social media, webinars, videos & online advertising campaigns.
- Research topics, such as specific personas and industries and technologies, in order to create copy that speaks authentically to our audience.
- Collect market and competitors information, and analyze the latest market trends, industry analysis, and intelligence collection and evaluation.
- Plan and manage a robust calendar of content (blog, social media etc) to support our overall marketing strategy.
- Develop content across the marketing ecosystem to meet channel and/or campaign objectives. This includes driving greater awareness, increasing customer engagement, while receiving and responding to feedback from data/insights.
- Monitor performance of content across all marketing platforms on a weekly/monthly basis.
- Onboard and manage influencers for KOL engagement campaigns
- Edit, proofread, improve, and create engaging content quickly, efficiently, meeting all deadlines.
- Collaborate with the marketing team to create assets that clearly communicate the Shopline brand and key messages.
- Incorporate SEO best practices into writing, including the integration of keywords and in-line links.
- Responsible for translating and optimizing the marketing assets, analyzing advertising and traffic effectiveness.
- Global (EN) social media posts translating, planning and execution (Facebook / Linkedin/Instagram/ Tik Tok/ Youtube).
- Communicate with internal stakeholders to gather requirements and translate them into content needs.

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