Marketing Strategist

PT Earth Friendly Living, the company behind **Bamboo U** and **The Kul Kul Farm**, is seeking a dynamic **Marketing Strategist**to join our team in Bali, Indonesia.

We are looking for a results-driven individual who is passionate about strategy, sales, and driving impactful marketing campaigns.

If you’re early in your career and eager to make a significant impact with a sustainable, passion-driven, innovative business, we encourage you to apply.
**- Key Responsibilities -**

**1. Strategic Marketing and Sales**
- Develop and implement marketing strategies that align with EFL’s business objectives, emphasizing sales growth and ROI.
- Lead the planning and execution of marketing initiatives, including campaigns, course launches, and advertising strategies.
- Collaborate with external agencies to create and optimize paid social media campaigns and digital ads.

**2. Social Media and Digital Presence**
- Oversee social media strategies to enhance engagement, with support from the content team.
- Manage and optimize website content to improve traffic and conversions.
- Monitor digital trends and implement innovative practices to stay ahead in the industry.

**3. Sales and Revenue Growth**
- Support sales-driven initiatives, focusing on customer acquisition and conversion strategies.
- Develop targeted advertising campaigns and track their performance to meet revenue goals.

**4. Content and Branding**
- Ensure consistent and high-quality branding across all channels.
- Collaborate with the team to produce compelling graphics, videos, articles, and Pinterest content using tools like Canva.

**5. Data Analysis and Reporting**
- Analyze marketing performance, providing actionable insights to improve sales and campaign outcomes.
- Compile weekly and monthly reports detailing campaign effectiveness, sales performance, and audience engagement.

**6. Team Leadership and Coordination**
- Work closely with team members to align strategies with our EFL’s overall goals.
- Provide leadership and mentorship to team members and interns to foster professional growth.

Facilitate coordination with internal departments to streamline marketing efforts.

**7. Agency and Partner Management**
- Act as the primary liaison with advertising agencies, travel agencies and other third-party collaborators.
- Ensure external partners deliver results aligned with business objectives.

**8. Customer Experience**
- Oversee pre-booking communications with prospective students, ensuring a seamless onboarding process.
- Implement initiatives to improve customer satisfaction and loyalty.
**- Skills and Qualities -**

**Strategic Vision**: Craft impactful and creative marketing strategies that deliver results and build connections.

**Creative Storyteller**: Inspire action with compelling narratives aligned with EFL’s mission and respective brands.

**Innovative Marketer**: Leverage technology and trends to create standout campaigns.

**Collaborative Leader**: Foster growth in team environments and mentor others.

**Mission-Driven**: Passionate about sustainability, education, design and creating global impact.

**Cultural Adaptability**: Thrive in Bali’s unique cultural context, embracing its traditions, community dynamics, and pace of life. Be willing to learn the language and adapt to living in a non-Western environment.

**Exceptional Visual Eye**: Have a strong ability to assess and guide design, imagery, photography, and visual storytelling, ensuring all creative work meets the highest aesthetic standards.
**- Experience Required -**
- 2+ years in marketing with a focus on strategy, digital campaigns, and sales growth.
- Excellent written and spoken English at a professional level is essential.
- Proficiency in CRM tools (e.g., Kartra) and familiarity with ad platforms (e.g., Facebook Ads, Youtube Ads).
- Strong analytics skills to track and optimize performance.
- Experience with content tools like Canva and Adobe Creative Suite is a plus.
- Experience living away from home and immersing in a different culture and context is a plus.
- Proficiency in spoken Bahasa Indonesia will be considered an advantage.
**- What We Offer -**

A chance to drive impactful change through bamboo innovation.

Collaboration with a passionate, dynamic team.

A creative work environment in Bali, engaging in projects with global impact.

Working with us opens doors to a global network of sustainability pioneers and visionary change makers, offering unparalleled opportunities to connect, collaborate, and thrive in the forefront of design and sustainability.

Working permit for foreigners
**- Qualifications -**
- BA (Hons) in Marketing or a related field is required.
- Strong strategic thinking and passion for driving results through marketing and sales.
- Basic understanding of paid advertising campaigns on platforms like Facebook, Instagram, and Youtube.
- Excellent communication skills and a collaborative mindset.
- A creative, detail-oriented approach to solvi