Se - Digital Owned Asset & Social Media

1 day ago

Jakarta, Indonesia Prudential Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Principle Accountabilities:

- Develop and implement Digital marketing plan to varies Go-to-Market (GTM) strategies e.g., brand campaign, product launches, new services to increase brand presence especially through digital owned asset and to achieve business plan metrics, including fans & followers growth, website traffic growth, lead generation, and sales
- Manage end-to-end owned asset (website & social media) including marketing initiatives, content management, complaint handling, and inquiry from customer in our owned asset
- Deliver efficient social media and content marketing investment to ensure improving cost per metrics to achieve throughout omnichannel
- Develop a consolidated content for digital owned asset leveraging trends, festivities, seasonal periods, and any other potential momentum
- Manage our respective digital media, social media management & monitoring agency to help identify key opportunities to meet the objective and KPI metrics
- Ensure clear KPI and process alignment with all stakeholders (tribe/squad/department/partners/agencies) with periodic reviews and adjusting/updating plan to align
- Fully utilize paid advertising tools and social media listening and monitoring data and turns into recommendation in delivering relevant strategy to address the needs of our respective audience & segment
- Ensure alignment with Marketing Communications and Brand, Corporate Communications, Customer Experience, Digital Transformation, Operations & Customer Care and PCA Digital Marketing

Job Specification:

- Minimum 3 years of experience in managing digital marketing, social media, or similar field.
- Good Knowledge and use of current digital advertising tools and channels such as FB Business Manager & Google Analytics and familiar with social media listening tools
- Familiar with digital performance metrics and its measurement
- Have strong all-around knowledge of Insurance landscape and digital marketing, and social media trends including key performance metrics.
- Excellent communication skills with the ability to articulate clearly in both written and spoken English.
- Impeccable organization skills and attention to detail.
- Ability to analyse reports and communicate findings.
- Excellent organizational, project management and time management skills.
- Outstanding analytical skills and data-driven approach.
- Ability to multi-task, meet deadlines and thrive in a fast-paced environment.
- Experienced with digital agency and start-up environment is desired.

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