Marketing Officer
1 week ago
**Responsibilities**:
**Content Management**:
- Develop, curate, and manage all marketing and communication content.
- Collaborate with relevant units and individuals to create compelling content for advertisements, publications, media relations, social media, and other marketing & communication collateral.
- Ensure all content aligns with the brand’s voice and strategic goals.
**Loyalty Program Management**:
- Manage loyalty rewards programs to enhance customer retention and engagement.
- Develop and execute communication activities to promote loyalty programs and engage the customer base.
- Analyze program effectiveness and implement improvements to maximize customer loyalty.
**Budget & Efficiency**:
- Continuously seek and implement means to improve efficiency within marketing and communication areas.
- Monitor and manage the marketing budget, ensuring effective allocation of resources.
- Work with the finance team to track expenditures and ensure alignment with budgetary goals.
**Risk Control**:
- Identify and mitigate risks related to marketing and communication activities.
- Develop and implement risk control practices to safeguard the company’s reputation and ensure compliance with industry regulations.
- Regularly review and update risk management strategies to adapt to changing market conditions.
**Requirements**:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in marketing, content management, or a related role.
- Strong understanding of content development and management across various platforms.
- Experience with loyalty programs and customer engagement strategies.
- Proven ability to manage budgets and improve operational efficiency.
- Knowledge of risk management practices within marketing and communication.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to work collaboratively with cross-functional teams.
**Skills and Competencies**:
- Creative thinking and problem-solving skills.
- Proficiency in marketing software and tools (e.g., social media management platforms, CRM systems).
- Strong analytical skills and attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines.
- High level of integrity and dependability.
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
**About Manulife and John Hancock**
**Manulife is an Equal Opportunity Employer**
**Working Arrangement**
Hybrid
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