Senior Brand and Partnerships Associate
6 months ago
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 10-year-old company reached unicorn status in 2018, is well funded by prominent VCs, and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion for serving local communities, empowering SMEs and our driver partners, Execution, and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.
We are looking for a **Senior Brand and Partnerships Associate** to develop new partners and actively seek new opportunities.
**THE RECRUITMENT PROCESS WILL BE CARRIED OUT IN ENGLISH AND ONLY SHORTLISTED CANDIDATES WILL BE NOTIFIED**
**What you’ll do**:
- First-time User & Retention Promotion: Implement marketing strategies to increase the number of FTU and order retention including creating promotion schemes for the Surabaya market.
- User Campaign Initiative: Plan, execute, and evaluate marketing initiatives for the Surabaya market, aimed at increasing user awareness, including program mechanism and flow, channel selection, creative direction, budget planning, and collaboration with the Business Development team.
- Driver Campaign Initiative: Responsible for planning, executing, and reviewing marketing programs for the Surabaya market to increase awareness for potential drivers, including creating program mechanisms and flow, channel selection, creative direction, program timeline, budget planning, and collaboration with the Driver Operation team.
- Events Sponsorship: Responsible for the end-to-end design, execution, and review of event sponsorship within the Surabaya market with the objective of increasing the number of users including finding and securing a deal with the event organizers, creating sponsorship strategy and budget planning.
- Strategic Partnership: Partner with external brands to increase awareness and acquisition efforts for both users and drivers, including creating partnership mechanisms and flow, timelines, MoU development, and coordination with internal stakeholders.
**What you’ll need**:
- Bachelor's Degree preferably in Business/ Marketing/ Communications major
- Possess at least 3 years of experience as Partnerships/ Business Development/ Merchant Acquisitions Executive
- Experienced in doing activation and branding projects/ campaigns that involved collaboration with various stakeholders
- Have a wide range of close contact networks of partners/ merchants/ brands preferably from various industries such as Food & Beverages, Groceries, Healthcare, SMEs Platform, Retail & Wholesale
- Fluent in English is a must
**What we seek**:
- ** **Advanced communication and negotiation Skills
- Capable of making key marketing decisions or providing practical recommendations based on market data and analytical thinking
- Fluent in English is a must
- Lalamove respects your privacy and is committed to protecting your personal data.
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