Visual Merchandising Executive
6 months ago
General Duties
- Handle all aspects of Visual Merchandising for SK-II Indonesia
- Work closely with Marketing, Retail, and Training of SK-II Indonesia; and report directly to the Brand General Manager
- Understand merchandising guidelines and ensure all stores are always in compliance: visuals, display elements, testers, and other merchandising elements
- Understand marketing calendars and ensure all new launches or initiatives for the period follow merchandising guidelines
- Be aware of retail counter environments and report competitors’ activities
Specific Job Duties
Merchandising elements
- Forecast for merchandising elements on new launches / monthly initiatives, following Regional guidelines
- In all stores, ensure timely ordering and correct display of all merchandising elements for new launches / monthly initiatives, according to Regional guidelines
- Manage the store design, product's planogram (full size for sell products, testers). Ensure all stores are displaying the correct Tester, sellable product, in sufficient quantities.
Design
- Understand guidelines from Regional (e.g. trade animation, store visuals, store displays) and implement these locally
- Handle production, delivery and re-order of point-of-sale materials developed by Regional
Planograms
- Prepare products planograms on new launches / monthly initiatives, following guidelines from Regional
Visuals
- Understand Regional guidelines on store visuals and place the correct orders accordingly
- Ensure all stores are displaying the correct visuals during the right period
- Assist on ad hoc visual simulations
Submission of VM-related reports and figures
- Submit monthly store pictures that show all VM guidelines are being followed correctly
- Submit ad hoc figures requested by Regional. Examples are: Excel file template asking for number of each type of furniture per store, how many quantities forecasted for particular merchandising element, etc.
Miscellaneous
- Conduct regular store visits to ensure all VM guidelines are correctly followed
- Ensure all physical aspects of all SK-II channels are working and in good condition. Example: no busted lights, drawers & cabinets are working, no frayed wires, etc.
- Trade Animations and Special Events: ensure VM guidelines are followed, similar to the level of detail given to permanent stores
**Requirements**:
- Bachelor Degree holder of architecture is a must (preferred course is Industrial Design)
- Formal training in any of these: graphic design, or industrial design, or exhibition design, or interior design
- Minimum 3 years experience in visual merchandising for the Beauty Industry
- Has experience in visual merchandising for retail boutiques
- Proficient in Adobe Illustrator, Photoshop, or SketchUp
- Basic knowledge of AutoCad
- Proficient in Microsoft Excel
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