Brand Manager
2 weeks ago
Brand managers are people who shape a company’s perception. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience. You must be an expert at building campaigns and own our social media presence across all channels.
You need to come up with a robust brand marketing strategy that takes forward the company mandate. Drive brand marketing efforts across campaigns, social media, content & communities. You will be responsible for preparation of a structured framework for objectively measuring the efficacy of marketing efforts.
You must present data-backed post-mortems of campaign performance. Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance. Work collaboratively with the social media & product marketing teams in planning, executing new product launch Go-To-Markets to drive customer engagement, acquisition and brand buzz.
**Requirements**:
- Post graduate degree or equivalent from Premier Institute with 6+ years of experience in Product Management. Consulting background will be a major positive.
- You have 3 or more years of experience in product management in a leadership role.
- Prior experience of working with a payment’s networks and hands on experience of real-time payments technology like Plaid/ UPI/ Zille will be an added advantage.
- You have done successful market launches of multiple products, from conception to rollout, with millions of customer bases in your previous engagements.
- Excellent communication skills - verbal & written
- Passionate about building great products and solving customer and business problems
- You understand technology, but love customer-first & business-first thinking.
**Benefits**
- You thrive in a dynamic and fast-paced environment, and are a hands-on, independent, self-motivated, and fast learner
- You deliver on your commitments without fail
- You have an unparalleled attitude and determination to succeed against all odds.
- You can multitask and have excellent time management and prioritization skills.
- You are a strategic thinker who understands business opportunities to create a competitive advantage.
- You have excellent problem solving and analytical skills and can think outside the box to proactively provide the right solution.
- You stay positive and bring out the best in a team.
- Patience and perseverance are your key attributes.
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