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Social Media Manager
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Social Media Marketing
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Social Media Specialist
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Social Media
1 month ago
Our client, a luxurious oceanfront property, located on Bali's unspoiled southwest coast. is looking for a Social Media & Digital Marketing Manager to join their team immediately.
**Requirements**:
- Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
- Relevant certifications in digital marketing or social media management are a plus.
- Minimum five years of experience in digital marketing and social media management, preferably within the hospitality or luxury sector.
- Proven track record of managing digital campaigns, social media platforms, and online brand reputation.
- Proficiency in digital marketing tools such as Google Analytics, Hootsuite, Facebook Ads Manager, and content management systems (CMS).
- Excellent ability to create engaging, high-quality content across various platforms.
- Strong analytical skills to track, measure, and optimise digital marketing campaigns and social media performance.
- Exceptional verbal and written communication skills with a strong attention to detail.
- Experience in developing and executing comprehensive digital marketing strategies to build brand awareness and drive bookings.
- Deep understanding of social media trends, algorithms, and platform-specific strategies (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
- Ability to create engaging social media content and manage online communities effectively.
**Responsibilities**:
- Develop and execute a comprehensive digital marketing strategy that aligns with the hotel’s overall business goals.
- Oversee the creation of high-quality, engaging, and visually appealing content for social media, website, and digital ads.
- Manage the hotel’s content calendar, ensuring that content is consistent, relevant, and aligned with seasonal promotions and events.
- Manage and grow the hotel’s social media presence across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
- Develop and execute social media campaigns, contests, and promotions to enhance online engagement.
- Engage with followers, respond to inquiries, and manage online communities.
- Ensure all digital communications align with the hotel’s luxury brand identity and maintain a consistent tone of voice.
- Monitor and manage the hotel’s online reputation, responding to reviews, comments, and mentions in a professional and timely manner.
- Plan, implement, and monitor paid digital marketing campaigns (Facebook Ads, Google Ads, etc.) to maximize ROI.
- Analyse campaign performance and optimise ads based on key metrics such as cost-per-click, conversion rates, and audience targeting.
- Optimise the hotel’s website content for search engines to improve organic visibility and ranking.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies to keep the hotel’s digital strategy competitive.
- Create digital campaigns to promote key hotel events, including, conferences, and private functions.
**Benefits**:
- Salary according to experience
- BPJS
- Service charge
- Private insurance
- Laundry allowance
- Transport allowance
- Annual leave