Brand Strategist for Launching a New Clothing Brand

4 months ago


Bandung, Indonesia PT Lavilune Wear Manifest Full time

We are looking for an experienced and creative specialist for the position of brand strategist to develop a concept and create a successful clothing brand. If you have the skills to create brands "from scratch", are able to competently analyze the target audience and have a portfolio of completed projects, we are waiting for you in our team

**Responsibilities**:

- Development of a unique clothing brand concept, taking into account trends and market preferences.
- Identification of the target audience and the formation of a portrait of the buyer.
- Development of an assortment strategy: selection of clothing models and accessories suitable for the selected target audience.
- Conducting market research and competitive analysis.
- Collaboration with marketing and designers to implement the brand concept.
- Creation of a brand promotion and positioning strategy in the market.
- Participation in the creation of a unique brand sales offer (USP).

**Requirements**:

- At least 3 years of experience as a brand strategist, marketer or brand creation specialist.
- A portfolio of completed projects for the creation and development of brands in the fashion industry.
- Understanding fashion trends and consumer preferences.
- Experience working with the target audience and market segmentation skills.
- Analytical mindset, creativity and the ability to see opportunities for the brand in a competitive environment.
- The ability to work in a team and bring projects to results.

**Conditions**:

- Participation in a project to create a brand from scratch and the opportunity to realize your ideas.
- Competitive salaries and bonuses based on the results of projects.
- Possibility of remote work and flexible schedule.

**Job Type**: Part-time

**Experience**:

- 3 years: 3 years (preferred)


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