Social Media Specialist
1 month ago
**Full Time: Social Media Specialist (China market, 100% remote)**
**Key Responsibilities**:
- Create and execute comprehensive marketing initiatives in the Chinese market (XiaoHongShu, Wechat etc) to increase brand awareness, attract new students, and retain existing ones.
- Develop engaging and relevant content for various marketing channels, including blog posts, social media posts, newsletters, and promotional materials.
- Work closely with internal teams, including admissions, academic, and administrative staff, to align marketing efforts with the overall business objectives of the school.
- Provide regular reports to assess the effectiveness of strategies and make data-driven decisions.
**Requirements**:
- Education: Formal education in Marketing, Business, Communications, or a related field.
- Experience: Minimum 2 years’ experience in marketing, with a focus on education or language schools and exposure to China social media preferred. Understanding of the Singapore & Chinese market is a major plus.
- Language Skills: Proficiency in English and Chinese (Mandarin) is essential (minimum HSK4 or equivalent).
- Communication Skills: Effective written and verbal communication skills to effectively convey the school's message to diverse audiences.
- Team Player: Collaborative mindset with the ability to work effectively within a team and across different departments.
- Adaptability: Ability to adapt to a dynamic and fast-paced environment, staying abreast of industry trends and adjusting strategies accordingly.
**Education**:
- S1 (preferred)
**Experience**:
- Social Media: 1 year (required)
**Language**:
- English (required)
- Mandarin (required)
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