Campaign Associate
1 week ago
**About the role**
As a Campaign Associate in Pinhome Capital, you will be responsible for analyzing,planning, and strategizing digital marketing activities to achieve desired target. You will assist digital marketing head and providing he/she with datas and materials needed for key activities
**About the team**
Digital marketing is an enormous channel system to nurture brand existence, conversion rate and business sustainability. The entire process behind the scene requires a collaborative execution between many stakeholders including Performance Marketing, Content Marketing, SEO, Social Media Strategist, Public Relations, Creative and Design and last but not least Product Marketing.
Our missions are to maintain the business and inject the company’s values in all media. We rely under the AARRR strategy that combines Acquisition, Activation, Retention, Referral, Revenue in one funnel. As a Digital Marketing team at Pinhome we handle A to Z, from marketing ideation, go-to-market strategy, implementation and also project evaluation for both our agents and customers. Our movement is decided through valid data that resonates with the users' demand.
**What You Will Do**
- Work with multiple departments and external partners to create and execute new advertorial, social media, video, mobile and display advertising campaigns.
- Calculate, interpret, and action responses to cost per, conversion rates, and ROI metrics of individual campaigns and placements, including manage cost collection and payments for marketing campaigns.
- Prospect and launch new opportunities for advertising partnerships with bloggers, influencers, and affiliates.
- Create and execute Go To Market (GTM) strategy and action plan with internal stakeholders to achieve the product/initiative KPIs.
- Ensure thorough coordination of all key project activities, including meeting cadence, documentation, reporting, tracking.
**What You Will Need**
- Has a minimum of 2 years of working experience in Digital Marketing
- A creative, customer-centric marketer with a successful track record in D2C ecommerce or retail brands.
- Excellent analytical skills with a proven ability to interpret data and assess implications.
- Sound understanding of marketing principles and new marketing technologies.
- Adaptable and resourceful self-starter who can dive into a project without constant direction/oversight and comfortable juggling a variety of tasks efficiently and effectively.
- Ability to collaborate effectively with internal and external customers and adaptable to a fast-paced environment.
- Experienced in performance marketing, especially knowledge of Google Analytics & Facebook Ads are preferred.
- Can-do attitude, high perseverance, positive outlook.
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