Sr. Public Relations Lead

2 days ago


Jakarta, Indonesia Amartha Full time

As our Sr. PR Lead, you will be responsible for managing the organization’s communication initiatives consisting of all relevant stakeholders and not limited to media personnel. His/her duty includes overseeing a team of public relations professionals to delegate tasks, build strategic initiatives that benefit the company, write or edit press releases before publication and help the company organize a press conference and other PR events.

**Responsibilities**:

- Manage the organization’s public relations (PR) team and overseeing all their activities
- Develop and implementing publicity strategies for the company’s products and services, including a crisis management strategy
- Reputation management, including but not limited to identify and respond to potential crisis, producing materials and liaise with internal as well as media for contingency plan
- Create and manage a PR plan, including budgets, timelines, etc.
- Analyze all media coverage of the organization and drafting appropriate responses
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Create content for press releases, byline articles and keynote presentations
- Evaluate opportunities for partnerships and sponsorships on an on-going basis
- Organize promotional events such as press tours, conferences, community and blogger gathering
- Manage media inquiries and interview requests
- Represent the organization at press conferences, interviews, etc.
- Maintain a keen understanding of industry trends affecting the organization and make appropriate recommendations regarding communication strategy surrounding them

**Requirements**:

- Should have at least 6 years or more of experience as Public Relations professional, Journalism, Media Manager, Corporate Communication Manager, or other relevant roles
- English speaker and excellent writer
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Instagram, Linkedin, Twitter, Tiktok etc.
- Event planning experience
- BA/MA degree in PR, Marketing, Advertising, Communications or a related discipline
- Past relevant experience in the Financial industry/fintech is highly valued



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