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Marketing Manager

2 weeks ago

Jakarta, Indonesia Alpha Recruit Full time

This position is for our client, A prominent beauty brand based in Indonesia. The brand swiftly gained recognition through its strategic online presence, introducing standout products which have proven for their effective use of natural ingredients and formulations tailored for sensitive skin.

The brand's mission is to celebrate natural beauty by offering innovative skincare solutions. Combining advanced technology with gentle, natural components, their product line is designed to nurture radiant and youthful skin. Dedicated to accessibility, the brand ensures affordable options without compromising on quality, making effective skincare solutions available to a wide audience.

**Requirements**:

- Proven min. 5 years of working experience in Brand Marketing, KOL Specialist, Influencer Marketing, Digital Marketing, or a similar role.
- Fluent in English is a MUST.
- Bachelor's degree in Brand Communication or related major.
- Experience handling beauty brand promotion or having a broad knowledge of beauty or skincare products is preferred.
- Up-to-date with the latest trends and marketing best practices.

**Key Responsibilities**:

- Influencer Identification: Identify and research potential influencers and content creators aligned with our brand values, target audience, and marketing objectives.
- Campaign Strategy: Develop comprehensive influencer marketing strategies that align with overall marketing goals, product launches, and promotional campaigns.
- Content Collaboration: Collaborate with influencers to create authentic and engaging content, including sponsored posts, reviews, tutorials, and product placements.
- Campaign Management: Coordinate all aspects of influencer marketing campaigns, including content briefs, contract negotiations, campaign timelines, and deliverables.
- Performance Tracking: Monitor and analyze the performance of influencer campaigns, tracking key metrics such as reach, engagement, click-through rates, and conversions.
- Budget Management: Manage influencer marketing budgets effectively, optimizing spend to maximize ROI and achieve campaign objectives.

**Education**:

- S1 (preferred)

**Experience**:

- Brand Marketing: 5 years (preferred)

**Language**:

- English (preferred)