Assistant Manager, Marketing
1 week ago
**Job Description**:
**Life at Grab**
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
**Get to know the Team**:
Lending Product is part of the Financial services product which is a new business line for Grab. We continuously enhance our financial services product to serve all our customers in Indonesia from individual customers to millions of micro-entrepreneurs to grow their businesses through access to financial products via the Grab platform, whether that be lending, lending or more. Grab already provides income opportunities to more than 5 million drivers, agents and merchants across the region.
**Get to know the Role**:
We are hiring for an experienced marketer to be part of the Indonesia marketing team for the Insurance business. You’ll be responsible for figuring out the best ways to engage Grab’s millions of users to provide them with relevant, affordable and innovative Insurance as solution and Value Added to Grab offers. The job scope for Insurance products include all insurance and safety guarantee assurance for end customers, Grab drivers and Grab merchants.
**The Day-to-Day Activities**:
- Build Insurance marketing plan to target Grab customer, Grab driver and Grab merchant through holistic and comprehensive GTM Plan.
- Create specific campaign to accelerate the product performance, monitor the execution, make the post mortar report to evaluate the campaign to find the improvement for the next campaign
- Brief & monitor execution on all marketing communications including paid media and own media channels
- Work closely with a wider team to Leverage lead generation and marketing automation tools to implement targeted marketing campaigns and nurture customer loyalty.
- Ready to combine performance marketing with offline events as part of an integrated effort
- Brief and monitor Development of marketing materials such as videos and eDMs, craft marketing messages and track campaign performance
- Work with product marketing and research teams to drive deep insights into the current Insurance products and feasibility on future upcoming products
- Plan and Monitor use of budgets for each and every country across the region, with overall accountability for growth, marketing efficiency and ROI
**The Must-Haves**:
- Bachelor’s degree from a top-tier university
- Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda
- Integrated marketer with deep familiarity in CRM and growth marketing
- At least 3 - 5 years’ experience in a results-driven marketing role, preferably in growth, tech, fintech, financial services that include insurance or and banking.
- Strong people skills, communication and presentation skill, including proven experience in working with multiple stakeholders
- Team Player, able to maximize supports of others to meet common objectives
**Our Commitment**
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.
**About Grab**
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
**Join us today to drive Southeast Asia forward, together.
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