Marketing Communication Specialist

7 months ago

Jakarta, Indonesia PT. Jasa Teknologi Informasi IBM Full time

Develop and implement comprehensive marketing communication plans that align with our brand's goals and objectives.

Collaborate with cross-functional teams to ensure consistent messaging and branding across all touchpoints.

Manage and execute marketing campaigns to drive brand awareness, lead generation, and customer engagement.

Monitor and analyze the performance of marketing campaigns, track key metrics, and provide insights for continuous improvement.

Build and maintain relationships with media outlets, journalists, influencers, and industry partners for press coverage and collaborations.

Coordinate and promote marketing events, webinars, seminars, exhibitions, and trade shows to showcase our products and services.

Develop and maintain a content calendar, ensuring timely delivery of high-quality content.

Conduct market research to identify trends, customer preferences, and competitive landscape, and use insights to refine communication strategies.

Collaborate with graphic designers, copywriters, and other creative professionals to produce visually appealing and effective marketing collateral.

Stay up-to-date with industry trends and best practices in marketing communication and make recommendations for innovative approaches.

Maintain a consistent and professional brand voice across all communication platforms.
Bachelor's degree in Marketing, Communication, Public Relations, Journalism, or a related field.

Proven experience in marketing communication, public relations, content creation, or a related role.

Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.

Strong analytical skills to measure and interpret campaign performance metrics.

Creative mindset with the ability to think outside the box and generate new ideas.

Strong project management skills with the ability to manage multiple projects and meet deadlines.

Ability to work collaboratively in cross-functional teams and adapt to changing priorities.

Knowledge of SEO best practices and digital advertising techniques.

Familiarity with graphic design principles and software is a plus.

Strong attention to detail and commitment to producing high-quality work.

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