Creative Director
7 days ago
You will be responsible for planning clear and concise copy for websites, campaigns, advertorials, and publications for our products and services in Indonesian and English. As a part of the marketing team, you will discuss brand and product value propositions and user stories in marketing materials and campaigns.
**Responsibilities**:
- Planning all copy and content for large pieces of marketing material and campaigns (product brief, company profile, advertorial, press release, proposal) and concise texts (social media, and banner ads) in Indonesia and/or English.
- Planning and writing the microcopy in apps, websites, and other digital products users need to navigate our products and services.
- Editing and fact-checking pieces of copy and content produced by the Product Marketing Officer and others.
- Use SEO practice to optimize articles, increase visibility and evaluate periodically with the marketing, engagement and growth team to monitor metrics, e.g.: web traffic and conversion rates.
- Coordinate with internal designers to enrich the copy and contents with visuals.
- Ensure all copies and contents are up to date.
- Bachelor’s Degree in advertising, marketing, english literature, or a related field.
- Minimum 8 (eight) years of experience in a product copywriter editor or related role (preferably in Start-Up Companies and/or agencies)
- Experience in designing and planning copy/content for products campaign.
- Knowledge of B2B content strategy and creation.
- Excellent writing, editing, and proofreading skills (English & Indonesian) - portofolio in English and Indonesian are required.
- Experience with SEO writing and product brief.
- Hands-on experience with Content Management Systems.
- Excellent time-management and organizational skills.
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