Senior Marketing Associate at Straitsx
2 weeks ago
Jakarta, Jakarta, Indonesia
**What you'll do**:
- Be the domain expert of marketing for the Singapore and Indonesia markets and the advocate for existing and prospective users
- Work closely with the business development team, product managers, sales, design, PR to develop a go-to-market strategy and drive user acquisition and retention for XSGD and XIDR in the Singapore and Indonesia markets
- Partner with the Product and Business development teams to build business use cases for acquisition, and define the right data metrics to track
- Regularly perform deep dive analysis on performance metrics and provide recommendations to grow the business
- Efficiently manage the marketing budget through activation programs and paid media to continuously create brand awareness and drive acquisition
- Take ownership of SEO-driven content marketing for the Singapore market through
- Creating compelling user-centric content for all communication touch points including the website, blog and social media channels
- Serve as a strategic contact for internal stakeholders, partners and external agencies
- Coordinating with internal stakeholders, partners and external PR agencies to drive content development needs
- Localize product content and support field activation (webinars, events, workshops etc.)
**What we’re looking for**:
- Diploma or Degree in business management, marketing, communications or a related field
- You have at least 2 - 4 years of experience in content marketing and/or field marketing;
- You are outspoken and have the ability to communicate/escalate concerns and facilitate the right stakeholders in a discussion before they become issues;
- You are comfortable working in a tech environment with the ability to coordinate across several functions (Marketing, Design, Business Development, Product, Engineering, Compliance,)
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