Creative Specialist
3 months ago
Bertanggung jawab untuk menciptakan konten berkualitas yang menarik, informatif, dan memikat untuk berbagai platform, termasuk halaman website, iklan, media sosial, dan materi pemasaran lainnya. Akan berperan dalam menyampaikan pesan perusahaan dengan cara yang kreatif dan efektif untuk menarik perhatian audiens target.
**Tugas dan Tanggung Jawab**:
- Membuat dan mengedit konten yang berkualitas untuk berbagai platform, deskripsi produk, dan iklan.
- Memahami target audiens dan menciptakan konten yang sesuai dengan minat dan kebutuhan mereka.
- Mengelola kalender editorial untuk mengatur jadwal publikasi konten secara konsisten.
- Mengevaluasi konten yang ada dan melakukan perbaikan jika diperlukan untuk meningkatkan kualitas dan keterbacaan.
- Melakukan riset kata kunci dan memastikan konten dioptimalkan untuk SEO.
- Berkolaborasi dengan tim pemasaran dan desain untuk menghasilkan konten yang kohesif dengan pesan merek.
- Memelihara portofolio konten yang mencakup berbagai topik dan gaya penulisan.
- Menyusun materi pemasaran yang efektif untuk kampanye iklan dan promosi.
- Mengikuti tren terbaru dalam industri konten dan menjalani pelatihan jika diperlukan untuk memperbarui keterampilan.
**Persyaratan**:
- Pengalaman mínimal 2 tahun sebagai Content Writer, Copywriter, atau peran serupa dengan portofolio yang menunjukkan karya-karya konten yang berkualitas.
- Kemampuan menulis yang sangat baik dengan perhatian terhadap tata bahasa dan ejaan yang benar (Bahasa Indonesia & Bahasa Inggris).
- Pemahaman yang kuat tentang SEO dan praktik penulisan SEO.
- Kreatif dan mampu berpikir "out of the box" untuk menciptakan konten yang menarik.
- Kemampuan multitasking untuk mengelola berbagai proyek dan tenggat waktu yang berbeda.
- Familiar dengan alat-alat seperti CMS (Content Management System), alat analisis kata kunci, dan perangkat lunak pengeditan gambar.
- Komunikatif dan mampu berkolaborasi dengan berbagai tim dalam perusahaan.
- Keterampilan penelitian yang baik untuk menghasilkan konten yang berbasis fakta.
- Lulusan Sarjana di bidang Sastra, Jurnalisme, atau bidang terkait adalah nilai tambah.
Jenis Pekerjaan: Penuh Waktu
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