Aso Analyst

**Description**:
As an App Store Optimisation (ASO) Analyst you will work closely with the Marketing teams to develop and execute our games’ ASO strategy. Your role will encompass keyword strategy and App Store creative optimisation across all our global markets for all our games. You will have a holistic understanding of the algorithms that power the App Store and Google Play Store (keywords, screenshots, videos, icon, localisation etc.). You will work to increase our visibility on the stores and contribute to our organic user growth.

**Key Responsibilities**:

- Develop best in class ASO strategies across the App Store (Apple) and Google Play Store (Android)
- Execute the best keyword optimisation strategies across all our games
- Collaborate with the Creative Marketing team to create and upload new assets for the App Stores
- Perform creative store experiments (Google Play Store) and Product Page Optimisations (App Store) and analyse results
- Ensure our stores are localised to target our global user base
- Monitor ASO performance and analyse app store data
- Work closely with the wider Marketing and Product teams to produce custom app store pages and in-app events

**Skills, Knowledge & Expertise**:

- Organised with high attention to detail
- Strong numerical skills, analytical and metric-driven
- Effective time management and project management skills
- Excellent verbal and written communication skills - additional languages a plus
- ASO experience in other game/app products or agency is a plus
- Understanding of the algorithms that power the App Store & Google Play Store a plus

**Benefits**:

- Competitive Salary
- 25 days holiday plus UK bank holidays
- Regular company events and rewards
- Private Medical Cover
- Life & Critical Illness Cover
- Health Cash Plan
- Continuous Professional Development Fund - £500 annually
- Dental Cover
- Employee Assistance Program
- Cycle to Work Scheme
- Pension Plan (net salary deductions - Auto-enrollment Government Scheme [based on qualified earnings] & 4% Contributory Scheme that employees can opt into
- Fertility Support

**About Tripledot Studios**:
**We are Tripledot Studios**, a fast-growing studio, lead by a team of industry veterans from some of the biggest names in mobile games. Our mission is to bring the knowledge and experience of a chart-topping mobile games company into a close-knit, collaborative environment. Our teams drive projects together from conception to launch in an indie-style process combining creativity and data to make games that can be enjoyed by everyone. We are guided by the belief that when we love what we do

**The Tripledot team **is made up of incredible people with experience at some of the biggest companies in gaming. We are serial creators, always working on one pet project or another, and collaborate closely to bring those projects to life. Here at Tripledot Studios, we are building the Apollo program of games, finding the best of the best and empowering them to do what they do best. That’s the only way you reach the stars.

**We embrace diversity, equity and inclusion**, and we believe that our differences are our greatest strength. We work hard, but we also value work-life balance and prioritise the well-being of our Tripledotters.