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Head Digital

1 month ago

Jakarta, Indonesia PT Creative Indigo Production Full time

Brainstorm new and creative growth strategies
- Analytical, strong ability to draw insights from traffic and campaign trends and develop effective tactics
- Measure and report performance of all digital marketing campaigns, and assess against goals Identify trends and insights, and optimise spend and performance based on the insights
- Hands-on experience of any online media, re marketing and web analytic tools like Google AdWords, Facebook, Google Display Network (GDN), DoubleClick, Google Analytics, etc
- Strong communication abilities to interact with colleagues and partners
- Passionate about the industry would be a plus
- Aspiration to learn fast and develop a strong skill set in the field of digital acquisition marketing.
- A highly analytical mind with notable problem-solving skills.
- Eagerness to take responsibility for delivering projects from start to end, inclusive but not limited to: campaign scoping, campaign strategy, creative input, campaign implementation, analysis and reporting.
- Maintain an overview of all online communications, external-facing digital products and social media across the Fund, developing and promoting standards and processes to ensure quality, usability and consistency for our audiences.
- Project manage major digital projects and ensure relationships with external stakeholders and engagement with Fund staff and audiences are all managed effectively.
- Keep on top of new and innovative ways to present the Fund’s digital content, proposing and experimenting with ways to develop its content in line with changing digital trends and audience preferences.
- Work to increase the number of people reached through the Fund’s web presence and to build repeat usage, for example, by providing expertise on search engine optimisation, pay-per-click and social media advertising, and managing paid-for search.
- Coach, advise and share information on digital content, communications and services with the wider organisation. Encourage and support staff across the Fund to engage with digital communications and adopt a ‘digital first’ mindset.
- Take the lead on Google Analytics and other digital monitoring/measurement tools, ensuring that digital metrics are implemented, consistently reported and widely used across the Fund.
- Support the Fund’s ability to generate revenue, for example, by working with the marketing, events, and corporate partners teams, and others to maximise the potential of the website to generate income

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