Marketing and Communications Coordinator
2 days ago
Are you a ‘can do’ person? Someone who can juggle marketing tasks with ease? Do you have a growth mindset and are keen to learn?
**Beca Digital**
Beca Digital is moving into a significant stage of growth, working with our clients to solve real world and unique problems. We develop and deliver exciting and cost-effective software solutions to leading local and international organisations to help them overcome their challenges.
CAPEXinsights, one of our flag-ship software solutions, supports capital project and portfolio management teams to optimise their capital investment. Designed to take the pain out of managing a capital portfolio, it supports business leaders, finance teams, and project engineers to manage both small and large projects. Although wholly owned by Beca, in many ways CAPEXinsights runs as a separate business, with teams in New Zealand, Australia, Indonesia, Singapore and the Netherlands. From here we support our existing and potential customers headquartered in Europe, America and Australia.
**The Opportunity**
Reporting to the Marketing Manager for CAPEXinsights, you’ll coordinate the marketing and communication activities, in collaboration with stakeholders, to raise the brand internationally.
**Responsibilities include**:
**Social Media Marketing**
- Maintain, coordinate and schedule content for the CAPEXinsights LinkedIn Page
- Work with our copywriter to generate content
- Research industry news and identify cross-promotional opportunities
- Conduct content marketing analysis
**Event Management**
- Coordinate online events in collaboration with stakeholders
- Oversee the event planning process
- Manage cross-channel communication to promote events
- Collate attendee data for insights
**Lead Generation**
- Support and coordinate digital marketing campaigns
- Oversee and schedule Industry Insights newsletter using ActiveCampaign
- Assist with event planning
- Assist in generating automated digital touchpoints in prospect buying journey
**Asset Maintenance**
- Work with design team to create graphics, infographics and images to support content
- Create social media assets using Canva
- Maintain and update CAPEXinsights sales assets
- Maintain consistency of messaging and sustain SEO keywords in content
**About you**
You are self-driven with excellent communication skills and sound knowledge of marketing principles. You will have experience with marketing technology and an affinity for digital marketing. Ideally you would have some understanding of the B2B sales cycle in the technology sector.
**You will have**:
- Excellent communication skills and be fluent in English
- Minimum 2 years of marketing experience
- Knowledge of LinkedIn
- A love of learning and able to work independently
- Can run projects and coordinate with different stakeholders
- Flexible hours required
**Ideally you would have**:
- Some understanding of the B2B buyers journey
- Experience working in technology sector
- Basic technical understanding of digital marketing
- Knowledge of ActiveCampaign, Canva, Looker Studio, Tag Manager, Google Analytics or similar
- A love of capital projects and portfolios
This is an exciting opportunity to work within a dynamic and evolving part of our business and will suit someone who is motivated to learn about marketing a global software product and supporting the team with the coordination of our marketing strategy.
About Beca
Beca is one of the largest employee-owned professional services consultancies in the Asia-Pacific region. Our team of 3000-plus is diverse enough to bring a wide range of perspectives and expertise to every client and challenge, creating resourceful, smart solutions from our collective experience and insights.
The CAPEXinsights team are fun and friendly, with an approach of high trust and support. We encourage everyone to have a voice, while creating opportunities to grow and develop. Enjoy assisting to pioneer the growth strategy of a global software solution, while also being part of a leading professional services consultancy in Asia Pacific.
- Beca prides itself on supporting a diverse and inclusive culture - open to inputs from creative people of all genders, ethnicity, identity, thought and experiences_
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