Brand Marketing Executive
2 weeks ago
Mengembangkan dan mengeksekusi strategi branding untuk produk FOOM dari tingkat kategori hingga SKU.
- Menjaga konsistensi brand voice, visual identity, dan positioning sesuai dengan target market di semua channel (ATL, BTL, dan channel lain).
- Bekerja sama dengan tim desain untuk memastikan kemasan, logo, dan komunikasi visual sesuai dengan strategi branding.
- Melakukan riset mendalam mengenai tren industri, preferensi konsumen, dan pergerakan kompetitor.
- Menganalisis data penjualan hingga tingkat SKU untuk mengidentifikasi produk unggulan dan potensi inovasi.
- Memberikan rekomendasi strategi berdasarkan analisis performa produk dan insight konsumen.
- Berkoordinasi dengan tim pengembangan produk untuk memastikan inovasi sesuai dengan kebutuhan pasar.
- Mengusulkan strategi promosi dan komunikasi untuk meningkatkan daya tarik produk di berbagai kanal pemasaran.
- Mengembangkan materi promosi dan memastikan implementasi branding di berbagai media digital dan offline.
- Berkolaborasi dengan tim digital marketing dan trade marketing untuk kampanye digital, event activation, dan strategi influencer marketing.
- Pria/wanita, usia maksimal 30 Tahun.
- Pengguna Foom
- Pendidikan mínimal S1 dari universitas ternama di bidang Manajemen Pemasaran, Komunikasi, Branding, atau bidang terkait.
- Pengalaman mínimal 3 tahun di bidang brand management, marketing, atau product development (lebih disukai dari industri FMCG, cigarette, atau lifestyle product).
- Memiliki pemahaman mendalam mengenai strategi branding hingga tingkat SKU.
- Kreatif dan inovatif dalam mengembangkan strategi branding yang menarik dan relevan dengan target pasar.
- Terampil dalam penggunaan data analytics tools dan memiliki wawasan mendalam tentang digital marketing.
- Mampu berkolaborasi dengan berbagai tim (desain, sales, pemasaran, dan pengembangan produk).
- Memiliki pengalaman dalam kampanye pemasaran dan strategi komunikasi brand baik di ranah online maupun offline.
- Kemampuan komunikasi, negosiasi, dan presentasi yang baik.
- Mahir menggunakan google software office (docs, sheets, slides, etc).
- Berorientasi pada detail dan hasil.
- Fasih berbahasa Indonesia dan bahasa Inggris
- Bersedia ditempatkan di Jakarta Selatan dengan mekanisme kerja full WFO.
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