Marketing Manager
1 week ago
Job Details
Description
Monster Energy is more than an energy drink, it is a lifestyle We support the scene, our bands, our athletes, and our fans. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire.
We celebrate with our fans and riders and employees
We are a brand that represents being the best at what we do. Join Us
Monster Energy is an affirmative action and equal opportunity employer.
As a Marketing Manager will play a key role in the creation and execution of all events in Philippines & Indonesia for all brands. This also includes: management of the strategic marketing direction of the brands; support and management of brands’ marketing objectives, strategies and philosophies; creation, planning, execution, recapping and post-evaluation of marketing events and programs, integrate all the platforms, Motorsports, Action Sports, Gaming & Monster Girls for Monster, local relevant pillars for Predator and the integration of marketing into key sales initiatives to build brand awareness for Monster Energy Portfolio in your specific role.
Most part of activities will be executed in country but need to collaborate and cooperate with HQ marketing team and all respective Sales and Marketing local Teams, Distributors and Agencies to build Monster brands properly in all the markets. Close collaboration and alignment with local marketing and Managers will be crucial in this role to assure execution and regional plans alignment, execution and reporting.
- Achieving quality results & service
Ensures the work of the team is planned and organized to meet challenging deadlines and standards of excellence.- Thinking clearly, deeply and broadly
Ability to develop clear strategic direction based on organizational needs.
- Strong ability to prioritize those needs with medium term planning and short-term tactical delivery.- Communicating information effectively
Articulates vision and tactical plans in a compelling and persuasive to ensure activities are aligned with the strategy.
- Practicing innovation & change.
- Uses creativity to overcome challenges and find improvements to ways of working.- Building collaborative relationships
Develops personal networks of effective internal and external relationships; cooperates well with other team members.**Essential Job Functions**:
Bring Monster Energy brands image to life by implementing Image Building strategies through (1) Event Execution, (2) Relationship development, (3) Innovation and idea development (4) Activating Monster Energy Brand Properties among relevant audiences. (5) Branding (6) Event Sampling (7) Budget Control, (8) Social Media Strategy (Facebook, Twitter, etc), (9) Consumer and trade promotions.
1. Event Execution
- Execute all events at all levels, including grassroots, for sports & culture that are relevant to Monster Energy and Burn brands & our key targeted consumers
2. Relationship development
- Entrench yourself & Monster Energy Portfolio in the local sport & culture scenes relevant to key targeted consumers. Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport, gaming & culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, gaming & culture.
3. Innovation and idea development - Ideas are spawned on the ground at events during interaction with opinion leaders. These ideas will be retained and shared and tested for potential with marketing Team.
4. Activate Monster Energy and Predator Events & Properties
- Activate & leverage global, national & regional events & properties that fit within established local market business plan -Leverage local media merchandising opportunities.
5. Branding
- Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing.
6. Event Sampling-Carry out large scale, event-based product sampling operations.
7. Budget Control
- Control of assigned Budget for both brands.
8. social media - Grow Social media fans’ engagement in META trough different activities or promotions.
9. Promotional Items - Search different promotional to increase sales. Manage Promotional items inventory & logistics to maximize brands’ exposure.
10.International NPD - Review New Product Development cases and collect signatures.
11.International Dealer Loaders - Work directly with Licensing and Apparel and determine what premium items are relevant to our international markets so we can increase more sales. Determine volumes for each country and make sure we meet our Trimester deadlines.
12. Work directly with the POS department and help track and clear POS orders with customs for your respective territory. Work with apparel team to offer discontinued items to our international teams to help promote sales and get rid of old
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