Head of Digital Marketing
1 week ago
**Job Descriptions**
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Design, build and maintain the company's social media presence
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
**Job Qualifications**
- Bachelor’s degree in marketing, business, or related field
- 8+ years’ experience in marketing and digital marketing
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, Google 360 NetInsight, Omniture, WebTrends)
**Required Skills**:
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