Head of Brand Communication

5 months ago


Jakarta, Indonesia AstraPay Full time

PT Astra Digital Arta, also known as AstraPay is part of Astra International. AstraPay available to support current digital transactions trends for Indonesian people.

Mengelola dan meninjau aktivitas pemasaran, aktivasi merek, dan kampanye media secara online-offline.

Memberikan panduan dan pemantauan pemanfaatan branding, seperti template, materi promosi, dll.

Bertanggung jawab menjaga dan meningkatkan citra dan reputasi Perusahaan sejalan dengan visi, misi dan tujuan strategis Perusahaan.

Mempersiapkan, mengelola dan meninjau riset/survei pelanggan & pasar secara berkala untuk memperbarui perilaku pelanggan, tren pasar, dan pembaruan pesaing.

Memberikan panduan yang jelas & spesifik untuk membuat & mengelola SOP/Kebijakan komunikasi Merek/Pemasaran, serta memastikan kepatuhannya.

Bertanggung jawab terkait urusan Humas kepada Media dan Jurnalis.

Menjaga hubungan baik dengan seluruh Manajemen Media, Jurnalis, dan Instansi online-offline.

Bertanggung jawab atas mitigasi respons cepat terhadap isu-isu dan publikasi negatif serta mempersiapkan dan menerapkan solusi jangka panjangnya.

Menjalankan Perencanaan Anggaran & Pemantauan serta mengambil keputusan mengenai solusi alternatif
S1 semua jurusan (diutamakan Komunikasi/Hubungan Internasional/Bahasa)

Minimum 7 tahun kerja

Memiliki pengalaman mínimal 5 tahun di bidang Corporate Communication

Mempunyai pengalaman kerja di Brand / Creative Agency

Mempunyai pengalaman serta pengetahuan di industri finansial

Merangkai press release

Menguasai MS Office (PowerPoint, Excel, word)

Memahami business process perusahaan

Mempunyai kemampuan Analisa data Statistik

Paham penggunaan Social media

Paham penggunaan Adobe Photoshop/Illustrator (menjadi nilai tambah)


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