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Category Manager Food Service

5 months ago

Jakarta, Indonesia Shell Full time

**The Role**:
**Where you fit in**

Despite the challenging conditions in Indonesia due to economic and government interventions which impacted the petroleum business significantly, our non-fuels business has been able to prove as a resilient business by delivering strong performance. Part of it is the Convenience Retail (CR) has been proven to show better delivery every year over the past 3 years, and the Food Service Category which comprises Fresh Food and Drink is one of top 3 major contributors in the CR business. To support growth ambition, it is important to accelerate the CR business, hence the role of the Food Service Category Manager is pivotal to move forward.

**What’s the role?**

The role aims to fast track the growth of fresh food and drink offer, contributing minimum 30% of total CR business, through innovation in offers that meet customer needs and creating excitements through brand transformation.

Accountabilities include:

- Responsible and lead food safety programs/training and assurance programs for food & coffee.
- Lead category strategy, product development and range expansion of Food Service category to cover all different customer segment and area archetype.
- Lead the brand building activities
- Evaluate existing proposition and transform it to new proposition on relevancy to today’s customer demand and optimal commercial term positioning. Lead annual category planning, sales business review with S&O.
- Work together with learning team for providing training and upskilling for category managers and sales team.
- Create promotion, marketing campaigns, launch programs to introduce and increase value of key SKU’s.
- Ensure Food Service (fresh food and drink) activities and promotions are well integrated with fuels, paylo, brand and comms that are responsible for growing the Online Demand Deliver (ODD) as an emerging channel for food service category.
- Work together with e-commerce team to create promotions, activation of online platforms and work closely with the Supply Chain and Operations manager to negotiate and get optimal commercial agreement with the supplier and partners.
- Provide food safety, food & drink handling, food & drink preparation standards and guidelines for each product.
- Set up a price position and margin for each product, practice competitor benchmark to ensure competitiveness interface with the global category manager, provide necessary reporting through and to the global organization and implement global deals and projects in the market where necessary.
- This role will require 25% of travelling.

Dimensions:

- 200 retail sites/outlets

**What we need from you**

We hope to see the following in your CV:

- Must have a Bachelors degree in any course.
- 5 years of minimum experience in the Food & Beverage industry.
- Professional Retail/Food & Beverage and Category Management experience.
- Experience in managing Food Service Category Management as well as managing key Convenience Retail suppliers.
- Strong Marketing skills (creating promotions, Customer Value Proposition, Digitalization - Social Media/E-commerce Marketing, Marketing Planning and Traditional Marketing)
- Proven track record in Operational Delivery.
- Experience with Contract Management to optimize values.
- Must have excellent commercial acumen, analytical and communication skills.
- Excellent stakeholder management, negotiation and leadership skills with proven ability to influence and deliver through others.
- Must be proficient in the English language.

**Company Description**

Shell began operations in Indonesia more than 100 years ago and can look back on a rich history with Indonesia. At Shell Indonesia, we believe that diversity is key: it will help our drive to innovate and make sure that our employees’ ideas will travel. We offer an exciting platform from which you can deliver and excel. Shell Indonesia manages business operations that include marketing and trading oil products directly as well as through its appointed distributors. In 2006, Shell started its Commercial Fuels business in Indonesia: we provide bulk fuels and related technical support to the Industrial and Transport Sector. Shell Indonesia is also planning to establish a significant presence in the upstream sector.

**An innovative place to work**

There’s never been a more exciting time to work at Shell.

Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future - whether by investing in oil, gas, and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.

**An inclusive place to work**

To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment - one where you can express your ideas, extend your skills, and reach y