Product Manager

3 weeks ago

Jakarta, Indonesia Merck KGaA Full time

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you've got big plans '“ so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

**About the role**:

- The role m _anages products or product portfolios ensuring their optimized position regarding strategic, scientific, and economic aspects. Is responsible for establishing marketing strategies, identifying markets and opportunities, and determining the feasibility of product development. _
- Develops and directs marketing programs for a significant product or product category; Establishes marketing strategies including product direction, advertising, packaging, pricing, expense budgets, profit plans, and future product development to manage a product or product category's life cycle; Interfaces with engineers, designers, suppliers, and customers to develop product requirements and specifications; Prepares and coordinates product introductions and updates. _

**Your role**:
**_Strategy Implementation _**
- _Gathers market data on environment, epidemiology, customers & and patients _' _needs, a treatment map, and competitors _with a deep _understanding of the customers and environment _to develop an approved marketing strategy. _
- _Conducts situation analysis with input from internal (Marketing, Sales, Medical, Regulatory), and external stakeholders, and listens actively to customers. _
- _Elaborates clear SWOT, identifying Key Issues, and translating into the tactical plan. _
- _Develops forecasting based on patient dynamics for the planning period _, including market _positioning, segmentation, and key messages. _
- _In line with the plan, delivers, arranges, conducts, and coordinates the implementation of critical external stakeholder activities including advisory boards, symposia, workshops, CMEs, exhibitions, conferences, and meetings _. _
- _Monitors and measures implementation of the plan against agreed measures (i.e. market growth, product growth, and market share). _
- _Manages the forecasting and inventory process to ensure correct stock levels. _
- _Develop, monitor, and evaluate project plan activities promptly for both internal and external customers including but not limited to analyzing project performance resources utilization and risk against A&P budget and communication to related parties _
- _IMS results and other external references for product performance results. _
- _Actively control and maintain the M&S LRD ratio within the target _
- _In collaboration with the sales team, ensure RoFo (Rolling Forecast) accuracy to avoid stock out or overstock and maintain the correct stock level _
- _Develop pricing strategy based on product strategy and keep alignment with global pricing strategy (if required) _
- _Ensure strategy and implementation are aligned with the Ethical code of conduct and compliance, including a _dher _ence _to guidelines, local and global policies, and procedures _

**_Portfolio _**_& Sales _**_Management _**
- _Establish and maintain profitable products & franchises in line with the corporate and local strategy _
- _Ensure consistent and clear positioning and key messages in the market _
- _In collaboration with business development, manage_ the introduction of new products, with strong feasibility studies/business case _
- _Prepare and implement product launches _
- _Takes initiative to maintain and upgrade product knowledge through sourcing for product information, and reading clinical reports/publications, and medical journals. _
- _Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge. _
- _Regularly updates knowledge and disease areas by attending medical conventions, and KOL interaction _
- _Understands treatment trends. _
- _Able to demonstrate knowledge of products by discussing and educating on new studies/new information on products and diseases. _
- _Adapts Country Business Plan/marketing plan and strategies based on new learning _
- _Presents competitor tracking system / Competitor knowledge _and builds handling objection strategy

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