Brand Strategist

1 week ago


Jakarta, Indonesia Grab Full time

Job Description:
Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the Team

Grab Private Label team is responsible for managing and growing Grab’s own virtual brands. We make an impact by creating brands and menus that are loved by our consumers. Our team is made up of a group of young, energetic team members who are excited to explore new things and seek for improvements. If you love food and are looking for an opportunity to make a big impact in a growing business unit of Grab’s, then you should join our team

Get to know the Role

The Day-to-Day Activities
- Developing brand architecture, positioning and strategy by conducting necessary research and analysing data
- Staying up-to-date on consumer research and market trends and use them to develop relevant brand communications and/or campaigns
- Creating competitive reviews and situational analyses to ensure that our brands are ahead of the competition
- Identifying insights, challenges and opportunities for our brands
- Leading, briefing and collaborating with creative teams
- Leading ideation and brainstorming sessions with extended stakeholders

The Must-Haves
- You have Heart, Hunger, Honour and Humility
- Previous experience as a brand strategist or similar role (preferably 4 years or more)
- Excellent communication skills, both verbal and written
- Analytical and problem-solving mindset
- Creative and compelling storyteller
- A strategic thinker with strong research skills
- Good taste for designs
- Passion for the on-demand delivery space, and food delivery in particular

The Nice-to-Haves
- You have experience with online delivery platform, cloud kitchen, food and beverage, e-commerce, or marketplace industry
- Excellent presentation skills
- Proficient in English

Our Commitment

We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.

About Grab

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

Join us today to drive Southeast Asia forward, together.


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